What is Paid Link? Should Paid Link be used to increase Website rankings?

'Paid link' is the backlink obtained by buying and selling backlink to promote a website.

Paid links are as valuable as backlinks, and backlink buying and selling is a quick, easy way to get links to improve your website's ranking on search engines. In addition, Paid Link also helps increase PageRank, PA, DA and other indexes of the website.

However, Google does not like Paid Link. Google always wants to ensure fairness and nature in link building. In addition, paid link work will help those sites that are not high quality can appear on top of Google, making the quality of Google results page reduced.

What is Paid Link? Should Paid Link be used to increase Website rankings? Picture 1

In order to limit Paid Link, Google launched Penguin specialized algorithm to apply penalties for links in 2016. In addition, Google also created a form that allows users to denounce paid links.

If Google discovers Paid Links, your website will be in real trouble.

Currently, Google does not consider online banner ads to be a Paid Link because links in ads must have the accompanying Nofollow attribute. If you do not have this attribute, it is considered that you have violated Google's algorithm, and when Google discovers or has users report, your site will surely be affected.

See more:

1. Google releases an updated SEO guide
2. How to apply AIDA model in marketing to SEO?
3. What is Linkbait in SEO? How to create linkbait effectively?
4. 10 ways to get extremely effective backlinks you may not know yet