This is part of a campaign to build a YouTube community, like a social network. Previously, YouTube announced a Community tab for channels with at least 10,000 followers. Here, the channel owner can interact with fans with photos, votes, status lines and posts that are not videos.
A Google spokesperson said Reels will be on a separate tab of the channel. This feature is currently in beta phase.
YouTube is the last name among technology companies to offer their own version of Snapchat. Previously, Facebook, Instagram, Medium and some dating apps have also quickly pulled this feature back.
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