After Spotify, Apple will also announce its own music awards

Over the past few years, Apple has clearly shown its determination to 'break' the audio-visual entertainment market with the launch of a series of online entertainment services such as Apple TV +, Arcade, besides platforms. 'traditional' as Apple Music. And to further assert its ambition, Cupertino will also announce its own music award, the Apple Music Awards.

The Apple Music Awards (AMA) will be awarded to artists who have made groundbreaking activities and made the best impression throughout the year, based on their contributions, dedication to global art, as well as the fight. price from reputable editors around the world, and feedback from users of Apple's music service.

In total there will be 5 award categories, including "Global Artist of the Year", "Songwriter of the Year", and "Impressive Artist". "Breakthrough Artist of the Year" will be finalized by Apple and its crew. The remaining 2 categories: "Song of the Year" and "Album of the Year" will be voted according to the audience opinion.

Before deciding to release its own music award, Apple was one of the major online music service providers with a user base of 60 million subscribers worldwide. This makes the position as well as the value of the award significantly improved.

Apple is clearly paying special attention to developing software services to reduce its dependence on volatile hardware equipment sales, and a great tactic to realize this plan is to turn itself into a power in the entertainment industry, with both a service platform and a unique award mechanism. Apple is still following this roadmap.

In related news, Apple Music competitor Spotify will also hold its own awards ceremony in March 2020 in Mexico City. However, all award categories of Spotify will be decided entirely based on comments from users.