Why does Winrar give you a free trial for a lifetime?
Like many other software on the market, WinRAR with data compression, decompression and recovery features also allows users to use it for free for a period of time before deciding whether to buy a license. For other software, the features will be disabled when the trial period ends and to continue using the product users will have to spend a certain amount of money.
However, WinRAR is different, although the trial period has expired, users do not have to spend any money to buy the copyright, they can still use normal software with the most basic features. The only difference is the emergence of a warning line: "WinRAR is not a free software, after the end of the 40-day trial period, you must purchase the license or remove the software from the machine". Of course, users who just turn off this warning can continue to use normally.
Because of this, countless users have called WinRAR nicknamed "annoyware", a software that constantly prompts the trial use time to be offensive to users.
So why does WinRar allow users to try it forever without spending any money and how does the company make money?
In 1993, Russian programmer Eugene Roshal released a new format called Roshal Archieve (or RAR for short) capable of compressing, decompressing and restoring data. Copyright of this format is registered under the name Alex Eminent.
After only two years of launch, WinRAR software with file compression and decompression on Windows operating system became popular.
Burak Canboy - CEO of WinRAR spoke at the Piracy Situation conference in 2013 that even after the trial period is over, WinRAR is always ready to allow users to continue using the software. Many users mistakenly believe that WinRAR is a completely free software, so when they want to use it, they can go directly to the company's website to download.
This means that WinRAR knows too well that users ignore the expiration warning line and continue to use their software.
In fact, this is an extremely smart business plan of WinRAR, which not only helps their products combat piracy, but also makes this software popular in almost every computer.
So how does Winrar make money?
Winrar knows that more than 90% of its users are customers who like the free. And they are ready to "please their gods" because the fact that revenue from these customers is both hard to obtain and few.
Millions of companies and large corporations around the world, customers who are still using copyrighted Winrar software to compress orders, contracts and data worth "million dollars" are the source of revenue. main company. Because if you do not buy the copyright, the ability to announce the "40 days trial has ended" will appear while they and their partners are discussing "million dollar" projects are very high. A company that is not willing to spend $ 29.99 to buy a copyrighted software, can the partner trust to cooperate and sign "million-dollar" contracts.
In addition, if companies with legal status do not purchase the copyright, the face of WinRAR's claim with the alleged use of intellectual products in excess of the permitted time may occur at any time. The expired trial prompt that appears every day is the most authentic, undeniable evidence.
This risk is also more than enough for large corporations to "buy off" WinRAR to avoid further damage.
These reasons make WinRAR 'generous' for users to indefinitely try their software and only make money from corporations!
However, things are not so simple, because the "free" users also contribute a large part to maintaining the WinRAR brand at a high level, surpassing other competitors in the market, only thing that they don't know this.
In addition, it is these free users who help 'advertise' WinRAR to potential customers: the corporations they work with.
In order to bring WinRAR software to become a representative name for data compression and decompression, WinRAR has released a completely free version in China, which has the highest piracy rate in the world. in 2015 and 2019.
Not only that, WinRAR also offers a completely free application exclusively for Android, but has inserted ads into the interface.
So, there is nothing free in this world, because if the product is free, the user is the product.
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