Google has changed the way stars are displayed in search results

Search results enhanced by reviews and votes can be extremely helpful when searching for products or services (based on scores and / or stars sometimes found with search results).

Google has changed the way stars are displayed in search results

Search results enhanced by reviews and votes (Review Rich Results) can be extremely helpful when searching for products or services (based on scores and / or stars sometimes you see with results). search results).

Google has changed the way stars are displayed in search results Picture 1

To make them more useful and meaningful, the following article will introduce an algorithm update that displays star ratings on search results. This also resolves the phenomenon of appearing some invalid or incorrect reviews that webmasters have flagged before.

How does the star rating display on search results change by Google?

The update targets self-assessment schema types
Self-interest assessments will not be allowed for schema types LocalBusiness and Organization
Updated on September 18, 2019
Frequently Asked Questions
1. What if I am using a third-party widget to display reviews about my business?
2. Is there need to remove self-interest reviews from LocalBusiness or Organization?
3. Can I take some manual action so that the self-assessment appears on the site?
4. Does this update affect Google My Business listings / profiles?
5. Are sites collecting reviews for other organizations affected?
6. Does this update apply to AggregateRating?
7. How do I report if self-interest reviews still appear in search results?
8. Add the name attribute of the object being evaluated

The update targets self-assessment schema types

While, technically, you can attach Review Markup to any kind of schema. But many types of star rating don't bring value to users. With this change, Google has restricted the group of schema types that can trigger star ratings on search results. Specifically, Google will only display ratings with schemas (and their corresponding subtypes) as follows:

schema.org/Book
schema.org/Course
schema.org/CreativeWorkSeason
schema.org/CreativeWorkSeries
schema.org/Episode
schema.org/Event
schema.org/Game
schema.org/HowTo
schema.org/LocalBusiness
schema.org/MediaObject
schema.org/Movie
schema.org/MusicPlaylist
schema.org/MusicRecording
schema.org/Organization
schema.org/Product
schema.org/Recipe
schema.org/SoftwareApplication

Self-interest assessments will not be allowed for schema types LocalBusiness and Organization

Reviews that are considered 'for personal benefit' will not be of the utmost interest to users. Reviews are considered 'for personal gain' when their content evaluating entity A is located on the entity A's own site - directly in the markup section or through embedded third-party utilities. That's why, with this change, Google will no longer display evaluation results for LocalBusiness and Organization schema types (as well as their subtypes), in the case of entities that are evaluated themselves. control over those reviews.

Updated on September 18, 2019

To explain further, in the past, an entity like a business or an organization could add Review Markup about itself to the homepage or another page and often caused Review Snippet (the self-assessment section shows up in featured snippets). ) displayed for that page. That markup can be added directly by the entity or embedded through the use of third-party utilities.

Google sees it as 'for personal gain', because the entity has chosen to add markup to its own pages, about their own business or organization.

Self-interest assessments will no longer be shown to businesses and organizations (schema types LocalBusiness and Organization). For example, Google will no longer display Rich Review Snippets (snippets of informative reviews) about how people rated a business, if those reviews are considered for personal gain.

Reviews are allowed and displayed for the other types of schemas listed in the following document:

 https://developers.google.com/search/docs/data-types/review-snippet

For example, a cooking site might use markup for recipes to summarize visitor reviews. In return, Google may include this Rich Review Markup when those formulas appear in search results.

Frequently Asked Questions

What if I am using a third-party widget to display reviews about my business?

Google Search will not display review snippets for those pages. Embedded third-party widgets are thought to control the process of linking reviews.

Is there need to remove self-interest reviews from LocalBusiness or Organization?

No, you do not need to remove them. But Google Search will no longer show reviews for those pages.

Can I take some manual action so that the self-assessment appears on the site?

You will not be able to take any manual action to do this. However, Google recommends that you ensure that your structured data conforms to the guidelines. See more at:

 https://developers.google.com/search/docs/guides/sd-policies

Does this update affect Google My Business listings / profiles?

Google has changed the way stars are displayed in search results Picture 2

No, Google My Business is not affected, as this update only relates to search.

Are sites collecting reviews for other organizations affected?

No, things will not change. Sites that collect reviews may display review snippets (for their reviews of other organizations) in search results.

Does this update apply to AggregateRating?

Have. It applies to both Review and AggregateRating .

How do I report if self-interest reviews still appear in search results?

Google is considering creating a special template for this, if needed. Google is slowly rolling out this change, so you can still see some cases of star reviews that shouldn't be there.

Add the `name` attribute of the object being evaluated

With this update, the name attribute is now required, so you'll need to make sure you specify the name of the object being evaluated.

This update will help bring a much more meaningful evaluation experience to the user, while requiring little or no change for most webmasters. You can find all updates recorded in the Google developer documentation here:

 https://developers.google.com/search/docs/data-types/review-snippet

If you have any questions, feel free to leave your comments in the comment section below!

Google has changed the interface and display on the search page, making users very uncomfortable
google search page has changed the interface and display of results, adding icons of search results sites, and the link is placed above the title.
Google improves Search to provide more in-depth results for questions
google has just announced its search - search service has been improved to give users better results for each query made on google search.
The fast Google search tips you should know
google is now the most popular search engine worldwide. as soon as you type the keyword, within a few seconds we get the results we need. however, there are a lot of google search tips that you ignore, making search results sometimes not desirable.
Japan requires Google to delete 122 search results
having just been defeated when obliged to obey the forgotten laws of europe, now a tokyo court continues to chill cold water on google's effort to free information when it asks the giant to erase 122 search results are linked to the identity of an innocent man with a criminal of the same name, and allegations of violating his rights and defaming the man's reputation.
Google stops displaying content authors in search results
presenting author information in search results is not as useful as google expected, distracting users.
The Google Play Store displays the app's rating, capacity, and downloads right in the search results
previously, such information was not displayed in the search results of the google play store, but users will have to open the list of applications to view details.
Internet users can now ask Google to remove their personal data from search results
google has just revised its search engine privacy policy in the direction of promoting user privacy. this includes the addition of an option that allows internet users to request the removal of personal data relating to them from google search results.
Build high quality sites to improve search results
in recent months, google has paid special attention to the issue of helping people find high quality results pages.
3 common mistakes when searching on Google prevent you from getting the best results
daniel russell, a veteran research scientist who specializes in search quality and user fun, has identified three common mistakes that can make it difficult for you to find answers via google. .
How to automatically open Google search results in a new tab
you should open the search results in a new window tab whenever you click a prominent link between google search results. this is how you can set google to do so automatically.
6 ways to search by date on Google you may not know
you are looking for a job and search on google for employment. but when you get a page filled with search results, you don't have to worry about what news is the latest news. many times you find that old pages with expired information still appear on your search page. so this article will show you how to find information by date. please follow it!
The best search engine 2018
the search engines in this article meet 99% of users' search needs such as providing relevant results, easy-to-read interface, and easy-to-use options to expand or narrow the results. search. discover which search engines are the best in 2017.