Google stops displaying content authors in search results

Presenting author information in search results is not as useful as Google expected, distracting users.

On the official website, Google declared: " Copyright markup is not supported in web search activity ", meaning that the search results on the web will not display the author's name related to the content of the post. write presentation.

First launched in 2011, this feature is expected by Google to allow writers to assert their content copyright by displaying author information in search results. However, after three years of testing, the web search giant said that this feature was worthless to readers as they hoped, and according to Google Webmaster trend analyst John Mueller , sometimes It also distracts users.

Muller added that Google has received a lot of useful feedback from all webmasters and users, thereby making adjustments as well as updating the ability to recognize and display author information. After much research, the company decided to stop showing the author in search results.

However, Muller added that this change will not affect Google+ posts from friends when they relate to user queries.