Google Keyword tool

Network Management - You've probably heard that Google is currently providing a very effective keyword research tool, the Keyword Research Tool, for everyone (it used to show only the number of searches available). related in a small blue bar).

Although there are many keyword research tools, it may be paid or free, but until this statement, no tool can rival Google's tool in this area.

Therefore, we will show you some tips on using this tool according to your needs and how you can apply this research to go far in SEO campaign - deck optimization campaign. search engine, and PPC to perform actions to promote your Website. However, the article also mentioned its limitations.

Tips with Keyword Research

Choose a country

Google shares search volume based on national territory (not sure if it is calculated from Google.ca, Google.fr or includes Google.com searches made outside the US). Therefore, you can change the default database to the desired destination. However, if you intend to sell certain products to different countries on a Website, or target multiple countries from an AdWords campaign, you can choose multiple countries by doing 'Control + Click' or 'Command + Click '- this depends entirely on whether you are using a Mac or PC.

You can also simply select All Countries if you need to sell globally. There are also many options for language components.

Create keywords

There are several options for creating keywords - you can enter your own keywords, or use an existing URL. In the second option, Google will extract keywords from the page and create related keywords.

Option 1: Keywords (Keywords)

Type in a few words that you think in your head or list a list of existing words from AdGroup, for example.

If you are a retailer of learning toys for children 'learning toys' - type 'learning toys,' 'educational toys,' 'baby toys,' 'toddler toys,' 'children's toys.'

Whether to use synonyms 'synonyms' or choose negative keywords.

Then click 'Get keyword ideas.'

Option 2: URL

Here's a tip - don't use your own URL. If you sell 'learning toys' toys - select the top search results for 'learning toys' in Google and allow Google to extract relevant keywords from that page.

You can switch between two options without losing the list of keywords or URL input, just click 'Get keyword ideas' again to re-run the search process. When you do a keyword search with a heavy duty, then you need to think broader than what is in your head - that will work for your competitors. Make sure to ignore only keywords that are not relevant to your site.

Set valid type to ' Exact '

When you look at the data, if you choose the type of 'broad' match or the phrase 'phrase', you will get more keywords because it will include longer queries including keywords in it. . For example, 'learning toys' will be included in searches 'learning to make wooden toys' with the type 'broad' or 'used learning toys' with 'phrase'. The 'Exact' style will show you the exact number of keywords.

Unless you use the tool to work on AdWords campaigns (build AdGroup or observe advertiser competition or bid prices that are defined with 'broad' and 'phrase' types), you don't need to watch This 'broad' and 'phrase' type.

Add or remove columns

By default, you cannot see all data in the existing state. Click 'Show All' to see everything and remove certain columns if you don't need it, like Average Position or CPC if you don't implement AdWords (Some AdWords advertisers don't trust this review).

Removing columns is not as simple as what you see, but also helps you export the data you need to text .CSV or with Firefox's Table Tools plug-in.

Jump to data sections

If you've used the URL option, Google will cut your keywords into smaller groups, but you can navigate them through the links.

Sort data

Don't forget that the Keyword Tool, Google AdWords and Google Analytics tabular data is completely classified as Excel spreadsheets.

Download all keywords, don't create lists

You can click 'Add {match type}' to create a list of desired keys, but this will not retain data about your search volume. So when you are looking at the data you want to keep (related columns), click download {option} (text, .CSV):

Then delete the keywords you don't want in there. With this approach, you can keep a list of keywords that match your desires so that you can easily work and make decisions from there instead of all possible keywords for the site (choose a category item or a product line). You can paste the data into a large spreadsheet if you want (a spreadsheet for each word group).

Use Keyword Research

Now we are ready to use this data to perform various promotional activities.

PPC

If you are studying for PPC and classified by advertiser competition (double click to select low-high), you can see a low amount of keywords, such as in the picture below 'learning express toys.' If you don't want to specialize in that product (and not because it's a competing store for toys), then you'll probably want to add 'express' to your unattractive keyword list ( if using 'broad' style.

SEO and usability of the Site

Sometimes there are two ways to describe the same thing. What can customers think of 'educational toys' or 'learning toys'? 'Educational games' or 'learning games'?

You can have many different judgments as this keyword research tool will allow you to get better references. If you classify by 'Approx. Average Search Volume '(not the previous month's searches but the average monthly search), you can compare synonyms:

Use keyword research to classify and navigate labels

In this case, toy retailers will use 'Learning Toys' and 'Educational Games' as text links in navigation menus. This not only improves SEO capabilities for those category pages but also a good chance of being marked by a customer scanning the page to search for that keyword that the user typed in the search engine.

If you find that certain keywords are searched at a high level, you may create categories or prioritize the links that appear in your menu (to keep the menus manageable, some The product seller will split the menus into several small links, 'view all' or 'more' to see all the categories.

Use keyword research among regions

Different types of products can work at different times, so highlight them on the home page at different times of the year to create sensitivity. You also need to provide links to items or products by linking directly from the homepage (making it more important in search engine searches).

Examples include Melissa, Doug and V Smile on demand branches - why not promote them on the home page, or in the Educational Toys or Learning Toys category? Even if your sales data shows that sales for these affiliates are low, that might be because you have hidden them in your site and don't create campaigns that increase traffic like SEO and PPC. for these terms.

Use keyword research for site search

You can also adjust your site search to make the hottest branches appear on the top (as long as your site search tool allows).

You should also be interested in synonyms that you may not have optimized search within the site. You may lose up to 50% of your sales simply because the search results are '0 results found' for the phrase 'educational games' because your category is called 'Learning Games.'

If you use tagging for products (this can create pages optimized by keywords in the search engine, depending on how you do them), you can also tag with synonym.

Other applications

Promote SEO by creating new content (or blog content), adding keywords to title tags or using keywords in the phrase section with hyperlinks for internal links and external link building campaigns. Or use keywords and hot products in the headline, . If you're really daring, register for keywords and redirect to your site or build niche micro sites.

Restrictions

Although this tool is amazing, it can't be perfect: