7 types of keywords to consider when researching SEO keywords

One of the important SEO steps is keyword research. Keywords or keywords refer to words or phrases that SEOs want to rank in search engines, and also words that people want to search for something through keywords on search engines. The return list will relate on the phrase they entered on the search engine.

If in the search results, your website ranks in high ranking will increase the percentage of viewers when clicking on the link of the website. Therefore, choosing the right and optimal keywords is essential, helping SEOs to succeed in any SEO strategy. The more complete the keyword set, the more reasonable and catch the latest keyword trends will make SEO work easier. The 7 types of keywords we introduce below will give you more unique ideas to be able to create many types of keywords that you have never tried before.

1. Group of information gathering keywords:

Most users before making a purchase decision, they often learn quite carefully the information related to that type of product. Their purchase process is done in order:

Identification> Search for information> Compare options> Purchase decision

Some people 's information search phase can be ignored or lightning fast, while others take a long time before making a decision.

At this stage of information search, users will often type a search term related to the product / service and search for information about it. 2 types of keywords are commonly used:

1. Keyword problem:

These types of search keywords come from the customer's needs. They are having a problem, they need help, and your product / service will help them solve this problem.

For example, they can search for "insomnia" or "sleep problems" when they need to look for ways to help them stop snoring.

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2. Keyword Solution:

In contrast to the above problem keyword, it is the type of keyword about Solution. This type of keyword describes solutions that help them solve these difficulties. They are usually more specific, and search users have a bit of information about the problem they are having.

Following the example above, the keyword Solution that users search for now might be "herbal sleeping pills" or "anti-insomnia yoga exercises".

2. Group of selected comparison keywords:

Once the user has identified the product information and initially wishes to purchase, the next keyword they use will be a specific keyword about a product. This keyword will help them find and compare the price or quality of the product / service of the seller.

These keywords include:

3. Keywords product description:

As its name suggests, these keywords are the shortest, most common words to describe your product / service. For example, if you are selling USB, you may have a lot of keywords to SEO because USB usually has many names used as:

1. USB
2. Thumb drive
3. Flash drive
4. Thumb drive
5. Pen drive
6. .

In it, the best name is Flash drive, however, the most common name is USB.

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4. Product attribute keywords:

This type of keyword better describes the attributes of the product or service such as: color, size, shape and other features. In the above example, the attribute keyword could be USB 2gb.

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5. Keywords Brand products:

Users often search directly for this type of keyword when they know a little about your product brand.

Following the example keyword, the brand name product key will now be in the form of "Kington 2gb USB".

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6. Product usage keywords:

Sometimes, customers come up with some idea that their demand for goods is formed. Then, they will look for a product that meets their needs.

For example, like "USB pencil". This type of product is quite specific, meeting a quite special type of demand from users.

7. Keywords about customers:

This is a group of keywords with a large monthly search traffic. They want to buy something that suits them.

This keyword can describe about: gender, age, age group, job, interests, .

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With the suggestions made above, hopefully you will create many unique and effective keywords, which can help you rank in the top rankings in search results.

Refer to the following articles:

1. 11 ways to optimize search keywords without compromising on content

1. Some basic concepts to know about Search Engine Optimization - SEO (part 1)

1. 11 advanced search tips with Google

Hope the above article is useful to you!