Zenfone is the future of Asus

This year, Asus sold Zenfone smartphones for less than US $ 100 (~ 2 million VND) in many emerging markets and this is an important step to help the company overcome difficulties in the computer business. is becoming sluggish.

" We think the computer market has leveled off, " Jerry Shen , Asus CEO, told The Wall Street Journal in an interview here. " In 2017, we foresee that computers will only contribute 50% of their revenue and mobile devices including tablets and smartphones will contribute an additional 50% of the remaining revenue ."

Asus will not focus on computers anymore

To help achieve this goal, Asus has launched a line of low-cost smartphones called Zenfone. The lowest device in this line is the Zenfone 4 for only about 100 USD. With the current electricity price of Zenfone, Asus was able to compete confidently with famous devices such as Motorola's Moto G and Xiaomi's Mi3.

In the first quarter of 2014, laptop sales only accounted for 62% of Asus revenue, while tablets accounted for 12%, 14% motherboards and other products like smartphones accounted for. up to 12%.

However, the Taiwanese electronics company seems to have taken a step ahead of technology giants because Google has just announced it will make a $ 100 smartphone with Android One not so long ago and Firefox phones priced. Super cheap is only available in some small markets.

Zenfone has helped Asus get the right direction

After Zenfone, Asus also said it is planning to launch a cheap smartwatch right this September to compete with smart watches from big brands like Samsung, LG or Sony.

Asus is probably not the first computer manufacturer to try to divert to smart phones or new technology devices, the brother Acer with their hometown has also invested in smartphones for a long time but due The price mechanism has not achieved much success.