What is KOL? What to do to become a KOL?

Due to the development of information technology, traditional marketing and advertising methods gradually give way to online marketing. Currently, many big brands are using an extremely effective marketing method that is leveraging the popularity of KOL to bring its products - services closer to customers.

So KOL - what is KOL job? The following article will help us better understand KOL, KOLs and how KOLs make money from advertising.

What is KOL?

KOL or KOL is the acronym for Key Opinion Leader - (roughly translated as 'Main Counselor') who are well known and influential in a certain field such as acting and singers. , musicians, MC, models, hot instagram, beauty blogger, vlogger .

KOLs are often hired by large companies to promote their products and services to customers.

KOLs are divided into 03 groups:

Celeb or 'celebrity' : Celeb are famous people, can be an entertainment star, business people, public figures . attracting much attention and love from the media and the community. These characters can act as brand ambassadors, representing images for brands.

Some of the world famous Celeb like Beyoncé, Selena Gomez, Fan Bingbing, Bigbang music group .

Influencers , also known as 'influencers': are influential people on social networks, can come from different fields and industries. Each of their actions and words to have a certain degree of influence on a group of people. Not only entrepreneurs, singers, bloggers, comics tellers . but any Online user can become an Influencer.

Mass seeder : People who have influence in small groups of customers. The Mass seeder is someone who shares content from celebs / influencers - to advertise brands to these small customer groups. Most people rarely believe in advertising but believe the information is transmitted to each other.

How to become KOL?

To become a KOL requires a process. Here is the share of a famous KOL, please consult.

1. Understand your strengths

The first and most important thing to become a KOL is to understand what your strengths are. If you have in-depth knowledge and lots of secrets, become a bolgger, or if you're good at makeup, make a video for makeup .

2. Identify the audience

You need to clearly identify the audience you are targeting, at what age, with a high or low income to adjust accordingly. For example, if you do a review for a popular youth, the products you use should not be too expensive .

3. Investment

You need to have stable finance to invest in equipment, design interfaces, buy domain names for blogs, run ads, cover items for review . before getting any contracts.

4. Working with a mind

Each review, you need to put effort, time and dedication into it for the best quality. This will help you attract more users than a lot of reviews, product variations that are also superficial.

5. Networking

A KOL needs to be able to communicate well and be friendly with everyone to expand their relationships with colleagues, brands, agencies and increase followers.

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