SEO images - Things you should know

Those who do SEO know important factors, essential and image SEO is also a form of SEO but quite a few people know and pay attention. In addition to searching for content on the page with keywords, users also tend to choose the image search method. And if customers find keywords on Google that produce images with a brand logo attached, or your product will be a successful step towards doing SEO. We have advertised the company's products and images to readers by visual images through search keywords.

So how can search engines understand the content of the image in the lesson? How to make photos that can stand in search results? If you are looking for a way to make SEO images for your website, try referring to the article below.

1. Google criteria for image ranking:

If you ask, the content of the article contains no images, the answer is completely. But if the question is, writing articles but not inserting images, it is good not to want SEO website, the answer is definitely no. Images, although not mandatory elements of the article, but if there are good photos, will help increase traffic to your website through that article. In particular, Google reserved an image section when displaying search results. So if there is a picture, there will be a chance to rank first. In addition, illustrative images also increase the appeal for the article, impress readers, attract them more.

So what factors do Google rely on to rank images when searching?

1. The first is the content value.
2. The second is the popularity of the image.
3. And finally the photo traffic.

2. Use tags to optimize images:

When inserting images into posts you should pay attention to some descriptive tags of images, this is not just an introduction but a way to help you optimize images.

1. Title and Alt tags: These are the HTML attribute tags of the image tag.When the reader points to the image, the card will appear.Content filled in 2 tags should be short and contain keywords used for SEO.
2. Caption Card: This tag is not as important as the above two cards but will make the image more user-friendly and Google appreciates this.

Although these tags are very useful in photo SEO tips, you should not abuse, every image will fill the same card content, because Google will not know if you are SEO.

3. Optimize image content value:

Inserting images into the article is not always insignificant, no one likes the article about fashion business but the picture describes a phone. It is very important that the image content is appropriate to the content of the article, Google has the tools and algorithms to test this, if it is not good, it will be very difficult for SEO to top.

There is a trick that many SEOer use is to insert the keyword of the article into the description tags of the image and pay attention to arrange images near those keywords. Pay special attention to the content of the article must be long enough, usually over 400 words.

4. Optimize image properties:

In addition to content issues, description tags, you should also pay attention to the properties of the image. The size should not be too large (over 900px), it should not be too small (below 150px), but between 400 and 700 px is okay. When resizing, you should also pay attention to the interface of the website to be able to display all images. Next is the image capacity, too large, the host resource is used, the download speed will long hinder the reader's process. But too small, it usually doesn't give good quality. You should use some software to edit photos before posting on the website.

Another note is the image copyright issue, if the image is yours and you don't want to be copied, insert the logo of the website. When posting photos also avoids duplication in a close article and article, Google does not appreciate this.

Refer to the following articles:

1. The terms need to know in SEO

1. 10 Google search tricks anyone needs to know

1. 11 ways to optimize search keywords without compromising on content