Microsoft explains the meaning of the Fluent Design logo templates that are about to be used on Windows 10

Late last year, Microsoft announced that it had redesigned more than 100 application icons and its services in the style of 'Fluent Design', promising to bring users a wealth of new experiences. .

The company has kept its promise when it started to launch a new icon for some applications for users participating in the Windows Insider Program from February 20, to receive feedback before planning a replacement. completely replace the old logo templates. And without users wondering, the Microsoft team posted a new article on the Medium forum, providing insight into the meaning as well as why Microsoft redesigned the Windows 10 application logo in style. new way.

First, Microsoft insists it always considers the harmony of its application logo to be an extremely important part of ensuring the success of the user interface on any operating system platform. Consistency is the core element to ensure users can manipulate, interact and experience most effectively with the operating system. An operating system no matter how rich, feature-rich, but possessing inconsistent logo design, application icons, will not give users the best experience.

In addition, changing the application logo design style to suit the tastes from time to time is also a factor to pay attention to. That is why the application logo on Windows has undergone many changes and modifications. The transition from the current flat, monochrome icons to the colorful, embossed Fluent Design style, with soft curved corners, for a more comfortable feel at first sight is suitable for taste. of most users today: Towards modernity and sophistication.

Another reason driving Microsoft to bring the Fluent Design philosophy to Windows 10 is towards building a cross-platform experience, bringing cohesion and seamlessness between platforms like Windows 10, Android and iOS. According to the company, consistency in design is extremely necessary to bring the connection between brands.

Finally, the new logo update for Windows 10 also implies that Microsoft is committed to continuous innovation and continuous development of Windows over time, while maintaining the core values.

The 'Fluent Design' style of design was first introduced by Microsoft in 2017, with a modern philosophy, made up of a harmonious combination of 5 key elements: light effects, depth effects , motion, materials and ratios.

Fluent Design-style new logos will completely replace the old, tough style that Microsoft has used for many years and opened up a new future for a more interactive user experience.