Google wants to be 'Super Assistant'

According to Scott Huffman, Google Search is aiming to become a Transcendent assistant for you, helping you solve simple and fast work. In the future Google will be with you anytime, anywhere, and you can interact with Google by chatting like people.

Google Search is changing rapidly. Small updates and regular edits make it difficult to recognize the direction of the company. But earlier this month, at the LeWeb conference in Paris, Google Chief Technology Officer Scott Huffman presented an intriguing overview of Google's orientation.

Google is changing its search engine quickly to match our expectations. According to Huffman , the old search results page "ten blue links" (10 links displayed by Google at the top of search results) quickly became smarter and more and more like a personal assistant than a public one. search engine that Google launched more than fifteen years ago. Indeed, creating the Super Assistant is the goal of Google that Huffman makes. The next generation of search will help " all your tasks are done simply and quickly ".

It also means that in the future you can interact with Google through other tools without the need for a display.Huffman believes that cars are the best interactive space for Google Search in the future, where you simply interact with search engines by participating in a conversation with Google. Besides, the living room is also a good workspace of Google. You can interact with Google via a big screen, but you can just go to the microphone and speakers to tell Google.

Future Google will interact with you in the form of an exchange chat, which has been developed by the company for a long time. Thanks to its Knowledge Graph , Google was able to understand user intent and voice recognition better, in some conversations limiting this program to use kernel pronouns. confess ( this is really the first step to make the conversation with the computer seem more natural than before ). This is not exactly the same as the Star Trek computer , but it clearly shows the direction of Google. Google Now can handle 38 languages ​​and know more than 18 billion events as well as their links. This - not just for search purposes - is what will create Google in the future.

However, Huffman emphasized that the Super Assistant would do more than just make a conversation. This program needs to be more active and that is what Google Now is aiming for. By searching for information such as habits, travel bookings, booking through OpenTable and everything else through your Gmail inbox, Google Now is actually quite helpful.

In the future , Huffman hopes Google continues to build on this platform and accepts third-party applications added by developers. Huffman admits that Google is aiming for this, but there are "lots of difficult questions" that the research team needs to address first. As to whether Google can ensure that notifications from a third-party service are really important? ( users can make their own adjustments, but Google wants a more active role in this ).

With all of the above, the next generation of Google Search can help third-party developers to put their information on Knowledge Graph and at least fool Google's algorithm to their website. A little higher than their competitors in the search rankings.