The idea is that artificial neural networks help search by concepts instead of just words.Gomes explains that 'using neural networks is the approach used in artificial intelligence networks, helping to translate words into expressions of concept and then matching query concepts with concepts in text' .
This is called 'neural matching', which allows answering questions with more accurate results, even if no words are used.
Changes in the search engine
The first change is that when you visit the Homepage on your phone, you will see a new version of Google feed introduced last year called Discover.It will display the content and articles related to what Google knows about you.
In addition, you will see information tags and images called Activity Cards, located at the top of the search results, showing previous searches and activities if Google finds it useful for the current search.If not, you can delete it.
Featured Video displays in a circular manner if the search is related to a video.There will be an additional tab with information on topics that are commonly searched for enhanced topics.There is an option to save the search named Collections.
Many services also switched to Stories, so Google, too, like Instagram or Snapchat, AMP will have both text, video and images.
Search by image will have higher quality and priority on the pages used, with Lens integration to determine what you find by image.
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