Yahoo launches new web analytics tool

Yahoo claims that the new web analytics tool officially tested by the company can provide website administrators with reports and charts that continually update relevant information such as sales, traffic, etc.

Jitendra Kavathekar - Yahoo vice president - said the launch of the web tool was developed based on the technology platform it acquired through the acquisition of IndexTools last April.

' The tool that we introduced to the market this time can help e-commerce business owners, website administrators, advertisers and developers get the best view of all the strategies they are applying. use '.

Kavathekar said Yahoo's website analytics tool is completely different from similar tools available in the market.

Specifically, other tools often export data reports after about 24-48 hours of data collection. Meanwhile, Yahoo's tools fully reflect the change that takes place in minutes. As a result, tool users can better evaluate the performance of the advertising campaign and allow them to make timely modifications.

Second, Yahoo's tool stores data in its original form, not in the form of a report in a certain way, as in other tools. As a result, users can create their own customized reports very easily.

Yahoo finally incorporates a 'drag-and-drop' feature for this website analytics tool that helps bring convenience to users in building reports, quickly modeling a solution incurred …

Mr. Kavathekar said this web analytics tool will be gradually tested at different stages from now until the beginning of next year. 13,000 customers using Yahoo Small Business will be the first to participate in testing this tool of Yahoo.

In addition, Yahoo plans to provide this new tool to advertisers who want to attract more customers who are small websites. The independent application developer, Yahoo Developer Network, will have free access to these new application APIs.