HomeApplicationYahoo CEO overslept, giving partners 'climbing trees'

Yahoo CEO overslept, giving partners 'climbing trees'

Yahoo CEO Marissa Mayer not only missed the golden opportunity to meet with major media and advertising partners but also made a bad impression.

Cannes Lions, the largest trade show in advertising industry, is an opportunity for media companies to meet potential customers. Yahoo is also here but does not leave any imprint but a lack of professionalism by the head of the company.

Yahoo CEO overslept, giving partners 'climbing trees' Picture 1
Marissa Mayer, female CEO of Yahoo

According to Wall Street Journal, last Tuesday night ( June 17 ), Interpublic ( IPG ) - a large advertising group in the world - arranged a private dinner at L'Oasi s restaurant to meet Mayer. marketing leaders from Mondelez International, MillerCoors, Chobani . This is considered an opportunity for Interpublic and customers to know what Yahoo will offer in the future.

However, the head of Yahoo arrived 2 hours late. Some guests, including IPG Director General Michael Roth , left before Mayer arrived. Some of the people present said the reason Mrs. Mayer was giving was overslept.

One guest commented that: " If it is a meeting with an investor, a board meeting or a potential business, I'm sure she or someone will wake her up. This is evidence. shows that Mayer does not understand the value of customers, advertising revenue or agents ".

Yahoo spokesman declined to comment on the incident. Earlier, at Cannes Lions , Mayer was criticized for having a salty speech, memorizing it. She tried to suggest, mentioning the similarities between advertising and artists or pointing out the limitations of mobile device screens.

Mayer's hope for Yahoo's wake depends largely on improving Yahoo's relationship with advertisers. In the past few years, the company's market share in the advertising market has been constantly declining when marketers switch to Facebook and Google.

Attracting advertisers became an important part of Mayer's mission after she fired CEO Henrique de Castro a few months ago. At that time, Yahoo had not found anyone to replace de Castro's position and therefore added responsibility to the CEO.

3.5 ★ | 2 Vote
Yahoo CEO

You should read it

May be interested

  • Smartphone, tablet constantly change the World Cup seasonPhoto of Smartphone, tablet constantly change the World Cup season
    the days of the world cup are also the time when forums, classifieds and shops buy more and more second-hand goods because of the need to buy and sell high-tech products.
  • The Google I / O event will take place at 11:00 tonightPhoto of The Google I / O event will take place at 11:00 tonight
    as previously announced, google will host the i / o 2014 event today. all eyes of the tech world are pouring into the event that takes place at 11:00 tonight.
  • Google confirms Moto 360 will be available this summerPhoto of Google confirms Moto 360 will be available this summer
    true to previous rumors, the 2014 i / o event has just received the smartwatch series that has been branded lg, motorola or samsung. in particular, this smart watch series is running the operating system for google's first wearable, wearable devices with a friendly name, android wear.
  • Google I / O event overview 2014Photo of Google I / O event overview 2014
    recently, the 2014 i / o event officially ended successfully for nearly 3 hours in san francisco, usa. true to the expectations and expectations of users, google has come up with many improvements in design as well as new versions for android operating systems and a variety of other hardware devices.
  • Google is taunting Google Glass usersPhoto of Google is taunting Google Glass users
    the refusal to upgrade ram capacity for its current google glass models has angered many old users.
  • Android once again humiliated iOSPhoto of Android once again humiliated iOS
    in a speech at wwdc, ceo tim cook and apple have repeatedly criticized android and now, in google i / o, sundar pichai did not call the apple appellantly but he repeatedly silently poked the countryside. the operating system platform of this manufacturer.

Application