What is Linkbait in SEO? How to create linkbait effectively?

Don't know, will you ever notice that there are a few pages on any website that often have an unusually high number of natural links, or simply that it has the ability to attract very good backlinks. , better than the rest of the pages? In SEO, that phenomenon is called linkbait - link statement. In the following article of TipsMake.com, let's learn about this so-called link sentence.

See more:

1. How to apply AIDA funnel model to SEO?
2. AIDA formula - the foundation of successful communication skills in business!

In this article, we will find out:

1. What is Linkbait actually?
2. What creates the natural appeal of linkbait?
3. Specific examples of linkbait. - will be in part 2.
4. Specific research and insight on those successful and successful linkbait examples. - will be in part 2.

1. Linkbait - What is the link?

How to understand? Linkbait is content, yes is content - content but especially in that it attracts a lot of links in a natural way. You can assume that it is some kind of superior content, very valuable and special, that anyone can hardly ignore. And the links to this content section after being indexed will help the site increase rankings on the results of the Search Engine.

Linkbait can be any kind of content, but mostly:

1. Infographic.
2. Guide something comprehensively (for example, this series of articles).
3. Content is interactive (mini game).
4. Photos, animations, gif photos, videos.

These links not only help promote the entire website, but also have the ability to attract more links from outside, from Organic Search (natural search, no pay). Steve Kamb's post on the Paleo Diet (link above) can be considered a good example of a linkbait.

The post now has more than 2000 links from more than 700 domains in referring format, ranking over 1900 keywords, and bringing in visits to around 74,000 monthly visits:

So why can this page pull so many links? Why is it so successful?

2. What, what makes linkbait successful?

In fact, there is also a principle, its reasons. Let's learn about the main principle of linkbait.

According to Jonah Berger's Contagious book, people - we tend to share things related to:

1. Things make them look better, look more attractive.
2. Touching people's emotions, pain: anger, happiness, fear .
3. Lead them to certain stories and emotions.
4. Bring physical value, help them improve their intellect, health .
5. Things were widely shared, crowd effect.

Nerd Fitness's diet has complied with all of the above rules, It is really good, useful for readers, bringing about real value, lots of evidence, references. And often to do this, linkbait must be presented in detail, specific and profound with illustrations, infographic, ability to suit many readers, giving many concepts from many other perspectives. together.

No matter what your linkbait is, or in which area, make sure that you follow certain rules below:

Make sure it provides real value:

The fact is, most of us are wrong about the definition of actual value. We are too easy to think, on things outside such as the length, width of something, or the length of a paragraph . and treat them as standard measures.

Yes, those factors are really important, but you need to remember that the actual value of those things is relative. There are important, valuable things for this person, which does not mean it is valuable to others, or everyone. And in the SEO world too, many people often see many different parts of the actual value of articles, keywords and pages, thanks to the keyword research strategy.

A typical example is the Hongkiat website:

Looking at the image above, we can see once again that linkbait is simply creating content, writing content and aiming for the needs of the reader. This does not mean that you have to try to make the content lengthy, long, or too detailed, detailed. Depending on the needs of the reader or customer, you only need to solve each problem one by one, and must be specific, specific, and add interesting details to the debate,

Make sure your linkbait contains a funny element, or anything that can evoke the user's pain:

If you hear an interesting joke, then: will you tell it to your friends, or keep it to yourself? Surely you will find a way to share it. In essence, we often tend to be giving away, sharing interesting things. In the real world, this is shared by the method of propagation, word of mouth, and in the Internet world, it is the communication task of social networking platforms, websites, blogs.

Do something so it has a topic and is widely discussed, funny . you will definitely get a lot of connections.

Using some kind of title seems serious (for example, how to use a question mark), but hidden inside it is another message with humor and fun:

In case you do not want to use the above words, you can replace them with the list below:

1. Expressing surprise, interest .
2. Expressing emotion, sympathy .
3. Express the excitement.
4. Show anger,

Bring back the high symbolism:

Always keep in mind that there are 4 basic principles under the line:

1. See: potential connections that may hinder your linkbait from the beginning.
2. Consume: attractive, attractive, they click on the article and read the content.
3. Enjoy: they love the irritating content into their mood.
4. Link: they are like fishes, biting and making connections to the content part of the article.

If your linkbait doesn't look very attractive, the process may be interrupted somewhere between Consume and Enjoy. It is because intuitive helps readers to remember and interact with content more quickly and easily. For example, with a specific problem if you present in text and Infographic, surely Infographic will have views, similarities. Higher effects.

For example, most of the top post links on the keyword "Photoshop shortcuts" are standard, but the following articles have a lot of links:

And this tactic was also successfully applied by FastPrint with linkbait talking about shortcuts for Adobe Photoshop, Illustrator and InDesigner.

It now has more than 200 links from more than 80 referring domains.

Create trust:

If you want to create links to large, reputable websites, make sure your content factor is also consistent with those places, and of course must be suitable. Here, we will mention another concept: newsjacking.

How do you understand? Newsjacking is where you create your own content trends.

In short, this is the process of turning what other people into yours, your way. The requirement is that other things must be trend, must be trend.

In 2014, at the time of the horror film The Walking Dead was still streaming on TV, the MarketWatch website cleverly created newsjacking with the following title:

In fact, it was nothing special, but the author took advantage of this bait quite well, and obtained 33 links from 22 domain referring. Temporarily we end part 1 of the article here, to part 2 TipsMake.com will continue with how to find the typical linkbait and how to create your own linkbait idea.