Google shared successful experiences

The success of Google made many people startled, but also from the philosophy and goals that the search giant is pursuing, we can learn a lot of things.

Ken Auletta, author of Googled: The end of the world as we know it, shared with CNN readers what he liked after his journey to discover Google history.

Google shared successful experiences Picture 1
At age 11, Google is still very young and energetic

1) Determined to win to the end

Let's start with the advice of Larry Page for businesses when speaking at Stanford University, before new graduates 'Don't be happy'. Determined, this courage has become the driving force for Page and Serget Brin to inspire all Google employees to be prepared with the motto of "maximizing the interests of users", accepting new ventures, ready to thoroughly improve the search engine.

Michael Moritz, an investor who has poured money into both Yahoo and Google, shared with Ken Auletta, Google is a 'rare' company: 'With Yahoo, I am a long-standing partner, there I have Many emotions and want to maintain long-term affection. But since coming to Google, I began to realize that this company is very different from Yahoo. It is made up of tinkering studies by founders. Meanwhile, Yahoo was built by Jerry and David, from personal interest. That is a huge difference. '

Lacking in passion, Moritz shared, that is why Jerry Yang and David Filo did not spend all their time working for the company they created.

2) Focusing on certain goals is the key

Having a passion without direction will lead to a lost way. Bill Campbell, head of Intuit software, after spending days visiting the headquarters of the software giant, said: Google's success is about 'focused passion'. Can see the special important role of the third key at Google, CEO Schmidt. Although he was later, Schmidt contributed significantly to the development and success of Google as it is today.

3) Farsighted

Without a vision, the planned plans will go to a dead end. Many times Internet users have put up slogans of hope and expect Google not to become "demons" like other tech giants. Meanwhile, with the initial goal of bringing information of the whole world to the users, Page and Brin have tried and always kept in mind: first and foremost is to serve 'gods'.

From that orientation, Google has become a tool to quickly dominate the trust of millions of users, when helping them find information online, news, books, music . Google is also willing to say 'no 'with ads that do not match the search information of customers. Offering the best, cheap and handy options, from searching information, online storage, email and calendar, Google is following the original orientation of serving users.

4) Collective intelligence is vital

Google gives employees 20% of their working time to plan and find their own solutions. Towards open source, choose the final solution based on collective intelligence, Google has created an organized, managed, scientific environment, the system from top to bottom. Therefore, the search engine is always improving and the Google empire is constantly expanding in many different areas.

Larry Page shared: 'Every company has its own characteristics, even with technology companies. Surely, you also want your company to have a corporate culture, in which people working, scientists and engineers are empowered to make decisions and proposals. All are managed by people who deeply understand their employees, know what they are doing. "

5) Appreciate engineers - employees

In Silicon Valley, engineers are likened to organizers of television shows, film directors or even writers. They are really creators. At Google, engineers are dedicated 20% of their working time to freeing themselves with creative ideas, pursuing personal passion.

Therefore, the creativity, the foundation for Google's successful steps, has arisen while engineers are working hard. It can be said that the importance of the employees and the labor force requires creativity, which is the most important factor deciding the development of a company.

Google has succeeded with the 'tight-laced softwood' project. It is no coincidence that Page and Brin, Schmidt spend a lot of time each week to meet and talk with engineers. For most traditional media companies, the engineering team is rarely so respected.

6) Customer is god

The important reason that helps Google fly high, becomes one of the most trusted brands in the world because the giant always considers customers to be god. Online advertising can bring in 97% of revenue for Google, but it seems that users do not care about this. Google services are still free, friendly, easy to use, just like listening to music on iPod.

As a student at the prestigious Stanford University, Larry Page was fortunate to read the book The design of everyday things by Donald A. Norman. The old lesson was thoroughly applied and resounded by the Google boss, which is to build service systems that can win customers' trust, in a completely natural way.

To understand how Google gained customer confidence, go back to the time when the public bond was first released in 2004. Google insists on reaffirming: 'The company believes that users also want to contribute. Google's long-term success. That is an important basis for building long-term trust value. '.

Focusing on users, Page and Brin outlined the organizational principles for staff with Sam Walton's maxim: 'If you don't listen to your customers, there will definitely be other competitors doing it. there. '

7) All opponents can be partners

Sometimes it is not easy to identify what is a potential opponent, friend and enemy. The market is more complicated. Starting a business is a search engine, but Google quickly realizes that it can sell ads effectively, provide news or support book searches, using a platform to develop cloud computing services. Cloud, stepping into the online video market after buying YouTube, is also not indifferent to the mobile device bait.

The Google AdSense advertising program has helped hundreds of e-newspapers survive, and AdWord opens up promotional opportunities for partners. Youtube became the address to support TV networks, Android provided operating system software for a series of telecom carriers.

Ambition, but Google constantly strengthens customer confidence, enlists every opportunity to become a partner of all competitors, both cooperating and competing.

8) Don't be too confident in . machines

Google succeeds in gaining customer trust, building a teamwork culture, and having a long-term development strategy. But many times Google has failed to improve the world in ways . different!

Page mistook that Google could immediately digitize the archive of mankind, as well as the idea, the new advertising solution to sell better advertising in newspapers and radio. Both efforts are still malfunctioning.

Many times Google proved to be unskillful to avoid a series of disputes, "sticking out" with copyright issues, personal privacy information or problems with authorities.

9) Nothing is a cross

Today, it seems very hard to beat Google. But a decade ago AOL was number one.

So nothing is certain. Remember IBM once accounted for 70% of the global PC market. After the US government entered, IBM began to encounter a series of problems, especially with the appearance of many other formidable competitors. IBM has long been lost in the PC market.

Google must also understand this. The company has poured a lot of money into a variety of fields other than online search, especially YouTube, Android and cloud computing. Lessons from AOL and IBM are still there.

10) "Life is long but time is short."

That's what CEO Schmidt shared. According to him, life is really long when we have unfading memories. But time is short, we still have to take advantage of every moment. According to Schmidt, all difficulties can become an opportunity.

That is also the reason why Google, as it has been so far, constantly ventures to invest, develop services in many different areas to advance, not 'anchor' according to which successful memories. there.