Why does a series of iOS apps suddenly turn red

If you regularly visit the App Store, you might be surprised to see many recent application icons have changed to red. In fact, this is a meaningful campaign of Apple.

Apple campaign RED to respond to World AIDS Day this year ( December 1, 2014) . The campaign started with 25 popular applications on the Apple Store in red within 2 weeks. At the same time, Apple will collaborate with developers, provide new exclusive content to be charged in these applications, and the proceeds will go directly to RED's Global Charitable Foundation.

RED is a charity founded in 2006 by singer Bono whose mission is to help the world fight HIV / AIDS. This charity will use the campaign proceeds in treatment as well as research and development of medicines for people with AIDS - mainly in Africa.

About six months ago, Apple approached 25 best-selling app manufacturers on the App Store and persuaded them to join the RED campaign with them by customizing their apps. For example, Zynga's CSR Racing player can buy a special Mercedes-Benz AMG GT. In Electronic Arts game FIFA 15, players can participate in a special (RED) tournament.

The Mercedes-Benz AMG GT is a special red version in Zynga's CSR Racing game

"When contacted by Apple, we were impressed with the ability to use our application for good purposes." Frank Gibeau , executive vice president of EA Mobile. The company is a developer of applications like FIFA 15 and Sims FreePlay with more than 100 million downloads from the App Store.

Eddy Cue, Apple's senior vice president for software and services, shared with USA Today: "We have been involved with (RED) from the beginning and have supported up to $ 75 million, But we are confident we have the opportunity to do better. This time, we look forward to the application developers also joining us. that will be replaced by more specific jobs ".

Apple CEO Tim Cook said during the launch of the campaign to support World AIDS Day

Apple CEO Tim Cook also spoke at the announcement of the campaign to support World AIDS Day as follows: "Apple is always proud to be supportive of its (RED) AIDS fight because they are I have always believed that the most important gift a person can give is to give life to many others, for eight years, we have been helping AIDS campaigns in Africa by funding treatment fees and research to find AIDS drugs This year we are having the biggest fundraising campaign with the participation of Apple's online stores and online stores. "

This campaign marks Apple 's efforts as a company that cares about all aspects of life, from the environment to the issue of finances, health care issues, as well as becoming one of the the most active company in donating to support people to overcome Ebola epidemic.

Participating companies (RED)

In addition to the proceeds from the sale of the content of 25 linked applications, Apple also contributes proceeds on November 28 - Black Friday shopping day - at Apple stores and some partners sell. online goods.

On December 1 - World AIDS Day - Apple will also support the proceeds from RED's charity fund.