The first logo of famous technology firms

Apple used the icon of Newtonian scientist sitting under an apple that was about to fall to show his creativity, new innovation, Canon built a logo with Buddha's thousand eyes and thousand hands with the idea that the first camera they could make would capture every image .

Microsoft

In 1975, the Microsoft logo was clearly expressed as the "Micro" character (computer, micro-chip to replace bulky systems at the time) and "Soft" (Software) was in line. on the bottom. The name Microsoft is a big ambition that combines the hardware manufacturing industry with software to create a huge computer industry.

Later, the letter o and letter s have a hyphen to represent "soft" as an integral part of the entire name, creating a sense of rushing forward.

Apple

The symbol of promoting the name Apple first chose was an image of Newton's doctor reading a book under an apple tree. The apple is strikingly painted with a bright ring around it as if to say " I'm going to fall out ".

After that, the logo is stylized more simply. The apple with rainbow colors was used from the end of 1976 to the beginning of 1998. The black / white apple was used from 1998 to the present, while the silver apple appears in the boot screen of the systems Apple produces as iPhone , MacBook .

Intel

The logo was used from 1868 to 2005. Intel is the acronym for the phrase " In tegrated El ectronics Corporation". However, the lesson about the success of its brand promotion is the "Intel Inside" logo affixed to the finished computers.

In 1991, Marketing Director Dennis Carter launched an "Intel Inside" campaign, whereby Intel paid half of the advertising costs for any program using this logo. But if the computer company does not advertise effectively, they will not pay and remove that company from the campaign. The unbelievable success of the program is that Intel chips become the symbol of the power of every computer system and are recognized in 130 countries, helping the firm to have a firm foothold in the semiconductor market.

In addition, when observing logos, people can see the trend of changing from complicated, simple to simple and easy to identify the brand.

Canon

The first icon of Canon camera company (Japan) was inspired by the engineer Goro Yoshida built the first camera named Kwanon. The name is set according to Buddha Bodhisattva so the logo is shaped like a thousand eyes with thousands of hands sitting on the lotus, surrounded by a flame. After that, the word Kwanon was changed to Canon because the reading is similar but simpler and more modern.

IBM

In 1911, International Time Recording Company (ITR) and Computing Scale Company (CSC) merged into CRT names. But perhaps similar to the acronym of pipe screen technology, which is not the focus of their activities, they took the name of the Corporation Corporation (IBM) in 1924. Their ambition was to want covering the global market, so the logo has a globe shape. Later, the simpler symbol shows stability, the dashed lines represent speed and dynamism.

Nokia

In 1865, Knut Fredrik Idestam established a wood processing factory in Tampere, southwestern Finland. It was renamed Nokia after being moved to the banks of the Nokianvirta River in the city of Nokia. However, the Finnish name Nokia refers to a black furry animal called the Pine Marten.

Nokia is currently a merger between Finnish Rubber Works rubber factory, Nokia Wood Mill and Finnish Cable Works wood processing factory in 1967. Before entering the mobile phone and telecommunications industry, Nokia produced paper. , bicycles, car tires, shoes, television, generators .