IPhone users tend to switch to Samsung smartphones
In June alone, up to 18% of Apple phone users in different lives switched to using Samsung smartphones.
According to CNET page statistics based on BankMyCell smartphone exchange service collected since October 2018, iPhone purchase rate has decreased by 15.2% compared to last year.
Data show that up to 26% of iPhone X users switch to using other brand smartphones, while only 7.7% of Galaxy S9 users switch to Apple's iPhone. This shows that user loyalty with Apple has declined.
Data show that 92.3% of those who bought Android smartphones continue to be loyal to this operating system.
In June alone, up to 18% of Apple phone users in different lives switched to using Samsung smartphones.
When combined with surveys from other companies, BankMyCell found that iPhone users' loyalty levels dropped to only 73%, the lowest level since 2011, (the highest loyalty is 92% in 2017).
However, these figures are for reference only because BankMyCell's statistics only reach about 38,000 people, a very small part of millions of iPhone users worldwide.
But in January 2019, CEO Tim Cook issued a warning about declining iPhone demand, especially in the Chinese market. Recently, iPhone sales in the Indian market in the first quarter fell by 42% over the same period in 2018.
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