5 tips for LinkedIn

Network administration - During the economic downturn, many job seekers spent the most time on LinkedIn to connect with colleagues, customers and partners to get a job or a contract. new. However, most people make mistakes in LinkedIn profiles, which waste opportunities to them, Jason Alba, CEO of JibberJobber, a company that provides web tools for managing. Job search logic said so.

Alba is also the one who recently released a DVD called LinkedIn for Job Seekers - translated as Job Search with LinkedIn, sharing with us about the 6 errors users have in LinkedIn profiles. In this article we will show you 6 errors and how to fix them.

1. Avoid encountering personal photo errors

Many people do not use photos on LinkedIn profiles. Maybe some people have some reason not to use photos or some other related: maybe you don't want to expose your ethnicity or you don't consider your photogenic but here actually made a very typical error.

Alba said: 'Some situations have a good reason not to use profile pictures, but use one of your photos as it will show whether you are comfortable with yourself. It also makes profiles more personal. '

The first is a professional personal photo for LinkedIn instead of a photo of you in front of a mountain or a lake you use on Facebook. In addition, if you are a job seeker, chances are you will meet a prospective employer in a face-to-face interview, so the photo you liked 20 years ago should not be located at here - need to be replaced by a more recent photo.

'Sometimes people will get confused when they see someone if they put an old photo here,' Alba said.

2. Write a descriptive professional title

When editing your LinkedIn profile, you can create a professional heading right below your name. The common mistake here is (as shown in the picture below) that you simply fill in the name and title simply. It is best to use something more appealing instead of saying 'certain X company project manager', say something more specific like: 'Managing related projects IT and marketing '.

When people search for you, they will see this very professional subject line and it can decide whether they click on your name to see the profile.

'Think of yourself as a customer and this is where your ads will appear.'

3. Label the websites that display your work or blog correctly

LinkedIn gives you the ability to list websites that you testify about what you have done. This is a great option if you have a personal website with a summary or a blog. But when editing the description of the website, Alba advises to waive LinkedIn's default descriptions as "my website" or "my company." These descriptions will not appeal to employers.

Instead, when you edit your 'website' section, LinkedIn provides you with a drop-down menu (see picture below). Click "other", you can upload the link and describe it as you want. Instead of "my blog", you can write 'my blog in project management'.

4. Clear your URL

You may not have changed the default URL that LinkedIn provides for your profile. Especially if you have a common use, it will usually enter your name after the LinkedIn address and then a nasty code and some numbers. If you have to give your LinkedIn profile address to someone over the phone, or want to print it on your business card, edit it to make it easier to understand.

'It takes about 30 seconds, you can make your profile reach your goal.'

(When you edit your LinkedIn profile, go to the "public profile" section to create your chosen LinkedIn URL).

5. Finish with a strong and friendly SEO conclusion

The 'conclusion' section of the profile can be an easily missed opportunity for most job seekers. While this section is limited to 2,000 characters, Alba suggests you fill in information about you and your abilities if possible.

In fact, the ability for people to find you will depend on LinkedIn's search engine linking your name to a certain keyword. Therefore (use our example), a project manager will use the term 'project management' to appear a few times in the summary.

'Most abstracts have only one or two lines or one or two paragraphs and they often lack many essentials to create attraction. The more information you write in this section, the better your SEO will be. '

Remember that you are in a school that hacks apps. Alba recommends that you include short 'problems, actions, and results' stories to show that you've overcome the challenges to support success in your business.