Steve Jobs, 'cause' loyalty to the Apple brand

Apple has recently released a software update that will fix the iPhone 4S's battery life, after it caused a wave of criticism from consumers and critics around the globe .

However, it took several weeks for Apple to acknowledge the battery loss in the latest iPhone version. Not to mention, this error is just one of many other errors related to iOS 5 operating system.

The question is whether this reality has a negative impact on Apple's reputation? Will consumers abandon Apple products to competitors' products? Or is there a fear in Apple's PR group? .

The short answer to all these questions is simply 'no'!

According to Forbes , every time Apple products have problems, consumers will show an attitude of "forgiveness" and unbelievable patience. They understand that product problems can sometimes occur and they will continue to buy from Apple despite possible errors.

But where did Apple win such great loyalty? Forbes' answer lies in its late CEO, technology legend Steve Jobs. Apple is Steve Jobs and Steve Jobs is Apple. Consumers feel like they have a personal relationship with Apple, because Steve Jobs occupies a place in their minds.

Steve Jobs' deep passion for life with Apple products leads users to believe that these are the highest quality products with the perfect design. Therefore, they are willing to have a lenient attitude when the iPod, iPhone or iPad have this other problem.

By creating an emotional connection with consumers, Apple has made it seem impossible - the loyalty of a huge customer base around the world. No one can deny, consumer loyalty to the Apple brand has contributed a large part to its success in the global market.

Forbes has 'devised' with the desire to help business leaders build consumer loyalty with the company's brand.

First of all, the company needs to build relationships with customers, meaning transparent and reliable behavior. Companies can use the Internet and social media to do this, such as blogging, chatting with consumers on Twitter, using Facebook to talk about people behind the company's brand.

Next, the need to do a movement marketing strategy - not about the products or services that your company provides, but instead, talk about what you do. feel confident. Of course, what the company and the company's leaders believe needs to 'touch' the target market.

Steve Jobs did this in a very smart way. He told the world that he believes in creativity, high quality products and will always strive to bring the best technology in the market. In fact, Apple's mission statement doesn't really talk about what it does, but about what it believes in.

This statement states: 'Apple started the personal computer revolution in the 1970s with an Apple II computer and innovated personal computers in the 1980s with the Macintosh. Apple is committed to bringing the best personal computer experience to consumers worldwide through innovative hardware, software and Internet services. '

With such a mission statement, the next thing to consider is to consider what will align the company's brand with that statement. A car company doesn't need to declare 'we sell cars', but think about a message that can reach consumers' emotions, something that comes from culture instead of yourself. product.

For example, in 2010, Daimler's Smart Car, an environmentally friendly mini-car brand, opened a slogan 'Against Dumb' (temporarily translated: 'Anti-wasteful') calling on people. American consumers don't 'swing their hands over their foreheads', don't buy things that aren't really necessary. This marketing campaign does not make any statement about the quality of the Smart Car, but clearly defining this brand in the minds of consumers is a brand 'does not waste', and 'compact is clever'.

However, one point to keep in mind is what businesses say should stem from the core business activities of that business! It will be a mistake if businesses declare they believe in environmental protection, while wasting tons of paper every year.

Apple is successful worldwide because its mission statement is spreading throughout every part of the company. Brand loyalty comes from within the company. Businesses cannot deceive consumers and that loyalty is not easy.

Consumers who buy Apple products understand the passion and dedication to creating those products. They know Apple is committed to creating the best quality software and product systems possible. They identify Steve Jobs with Apple, imagining that I have an emotional connection with Apple. And that is why they are willing to "tolerate" Apple's product defects.

But, consumer loyalty with a brand is not just about ignoring product errors. That means consumers don't switch to buying from another company, even if other products are cheaper. This loyalty will help businesses keep revenue at a high level and maintain market share.