10 lessons for Steve Jobs's life

'There will be no one like Steve Jobs. We cannot become a special person like him. We are us and need to appreciate his greatness. ' - Larry Ellison, Oracle CEO.

Looking back, Steve has been gone for over a year. And he has never been forgotten. We still refer to him every time I mention Apple. As a person, a CEO, a founder, a respectable leader, Steve has inspired hundreds of thousands of people worldwide. And despite leaving, what Steve has done, the achievements he has made, the products he has created . all have great lessons for us. Here are 10 lessons from Steve Jobs's life that Eric Jackson of Forbes summed up.

1. Steve does what he's passionate about - companies, people who work there, their products - and won't do anything else.

He really did succeed when he rebuilt Apple from the risk of bankruptcy, and perhaps if he did it again, he would not do anything else. Apple is his whole mind, even after being kicked out of the company. We all have bad jobs at some point in our lives. But the big question that you need to answer for yourself is do we do the right thing for us? Have we found a suitable company? Have we found the people we need? Does this bring satisfaction at work and then career satisfaction? If the answer is yes, congratulations. If the answer is no, try to change quickly. Life has its limits. Choose the right path.

10 lessons for Steve Jobs's life Picture 1

2. Don't let idiots get in your way.

Throughout his life, Steve has a great ability to detect 'fools' . He did a great job of preventing idiots from growing in his companies. He swept away all of them if existed until there were no more people. You will never do this perfectly and Steve is the same, but the important thing is that idiots will drain the energy from you and the best of the company working with you. These idiots will have stupid decisions. These idiots will hire people who are more stupid than them to work for themselves. Discover and remove them. Do not let them root around you.

3. You cannot work alone.

From the very beginning to the last days of his own at Apple, Steve Jobs is increasingly managing the staff better. He still shouted at his staff if he could not do the job, but his outburst was much less and there were far fewer enemies than he had in the past. He understood that a person could not do everything to build a career, at least not if you wanted to witness great success in the work you were doing. You need manpower. They must be talented people. They need to be inspired. They need to be responsible. They need to be given the opportunity to succeed and fail with their own power, not become puppets for you to control. In short, you must learn how to be a good leader and manage people well if you want to witness your great ideas and the real effort to influence the world. .

4. If you want to sell an idea, product or service, put yourself in the position of the buyer.

If you choose to take something special about Steve and Apple compared to all the other companies that came before it, you have to admit that Apple, more than any company in our time, is always the best creating dream-like products, products that we can't even imagine but are still close to us after just one touch. That is understanding. That is the way to see the world not in the way it appears but in the way it should be. That happens from the first touch of the user with the product. Apple has built a product that is needed, things that can be unlike anything in the market today.

5. Be the best in the market segment but don't be monopoly that makes the majority of the world unable to experience your product.

10 lessons for Steve Jobs's life Picture 2

One of the things that Steve learned in his first time at Apple and then in NeXT was that he could create amazing technologies, and it was worth too much for most people to buy. be it. These technologies are really great. Mac lovers are always very loyal to it. And until now Microsoft has continued to dominate most of the market because their products are low cost and still good enough to use. Jobs was really aware of this when he returned to Apple. Not only iPods, iPhones, and iPads are completely new and extremely impressive products, they are also competitively priced. People often think the new iPad will cost up to more than $ 1,000. When it is priced with only nearly half of that expected price, people are really surprised. Competitors can only regain their market share by selling tablets without interest. Apple still finds a way to make money even if it sells at low prices. You can have the best ideas in the world with any market segment but think it won't work if you can't find a way to bring them in front of everyone. With the Internet today, you might just be a hat maker in the province but, if you're lucky, someone will still find you. Just make sure your item is not overvalued when it comes to it.

6. You don't need to defeat the opponent in their game. You redefine the whole game.

How did Apple from going bankrupt in three months to introducing the iPhone at 10 years later? They don't play the way people talk to each other. Napster was founded and made music almost free. Apple created the next generation of 'Walkman' with iPods, and made users pay to buy songs. Dell is the dominant player in the PC market, selling simple design computers and not using intermediate links to reduce costs. Apple created a series of Apple stores. This is also lucid as if Google decided to open a series of Google stores. The smartphones launched before iPhone have physical keyboards like BlackBerry, Palm Treo, Good technology, and the first versions of Android from Google. Apple has done completely different things. So different that most people talked about it in the first few years after their debut as 'Jesus Phone' . Don't just focus on competing with your opponent. Think differently and create your own game.

7. Don't play with your own health.

Once I was chatting with a friend about the lessons and life of Steve Jobs that can teach us. I scroll through a list of business ideas. My friend stopped me and said 'you're forgetting the most important lesson from Steve's life: don't play with your own health, especially when the doctor has given serious advice. . ' And my friend was right. It is great to celebrate the life of Steve Jobs and learn from it, but the fact that he should still be alive. And he would probably still be here if he was determined to fight his cancer, as his doctor wanted when he first found out. But instead, Steve didn't pay attention to using natural and ineffective therapies. When he decided to follow the doctor's advice, there was not much time for him.

8. Never fall asleep in victory.

Apple has gone from hell to become the dominant mobile market for nearly 10 years. And, once they have reached the peak, their opponents seem to be defeated miserably including Research In Motion (RIM), Motorola, Sony and HTC. Most companies in that case will loosen up. CEOs and senior managers will take the time to appear more on the cover of Fortune magazine and talk about their 8 international headquarters in a row to increase the company's frequency and invest in the city. Next public. When the whole world is worshiping you, you will pull yourself out of town. You think you should rest a bit, especially after 10 years of hard work to rebuild the company. Apple did not do that. And even though they did not, they rushed into the struggle with Samsung and Google.

9. Not only about products but also presentations.

Steve Jobs's presentation has almost become a tradition. Almost no one can equal him in the past 50 years, as I remember. Apple critics don't like how Apple and Jobs are so much interested. They will constantly mention their favorite products (Microsoft or Google) and list a list of product features and better performance than Apple from their point of view. They say that Jobs has enchanted others and if you get rid of that curse, you'll see their product better than Apple. Instead of hating Jobs's enchantment, cherish it. It's all about steaks and catchy words. You need to have a delicious steak, regardless of the industry you are working for. However, it is only the natural reflexes of humans when they are drawn to attractive words. Jobs was not the first to discover this. Instead of complaining that it's not fair for people not to give you enough respect just because your company doesn't have attractive introductions, why not try to make personal imprints for real Your products?

10. Are you doing a job that you can be proud of letting friends and family know?

All large companies allow their employees to hide your responsibilities and work in the company. That's why so many big companies collapse, their leaders lose contact with what's happening in the company's foundation and can't point out where the problem is. Apple has a great way to transfer responsibility to each area and let them take responsibility for those areas. This does not mean that it will happen perfectly. However, pay attention to the events that occur after the product fails and some individuals will have to leave. The biggest rule here is: are you doing things that you can be proud of and letting your family and friends know? Between product groups and business functions, the great thing about Apple is that they can reach that height on a lot of people throughout their giant company.