Microsoft hopes that 5 new Bing features can take down Google

Network administrator - Microsoft has launched a new search engine, since the first day it was released on the Internet (June 1), the search engine has appeared with a background with balloons. Soar in a countryside on Bing's home page. If you visit Bing's home page now, you can use the arrow at the bottom right corner to change the wallpaper according to the date Bing showed earlier.

This is an image in which Microsoft wants, to increase its search capabilities to a new level. In a speech last weekend before revealing Bing, Steve Ballmer introduced this new search engine and said that Bing will help people find information quickly and use the information that They found to perform the tasks.

The software giant also plans to do this by categorizing the results according to what is considered to be the most relevant, not just the most common, for example when the search command involves general knowledge. (encyclopedia), Google will put the results it finds on Wikipedia at the top of the list, but Bing is the opposite. It doesn't appreciate the results of Wikipedia. Besides related search items and hidden information in a site are also dragged into the results pages. Microsoft believes that this search engine will display more information and in a more organized way than its Google competitors.

Google currently dominates search, accounting for 64% of the worldwide search market share, according to comScore's April search rating.

If Microsoft has any changes in reducing Google's market share, Bing must organize the information and images on the results pages in a way that can help people find the fastest restaurants near. They often prefer to book flights, shop for supplies or find ways to treat flu better than Google.

According to information revealed, Microsoft has spent about $ 100 million on advertising campaigns about Bing.

However, what are the main features available in Binh to help Microsoft in this competition. In this article, I will introduce you to 5 features that Microsoft is hoping to make Bing gain more market share in the global search field.

Explorer Pane

To display more information on the search results page, Microsoft uses the Explorer Pane feature in Bing. In fact, it is a navigation menu to the left of the page to provide different categories depending on your search. For example, if you search for the keyword 'Boston', in addition to the list of links on the main page, auto categories also appear in Explorer Pane sections such as Map, Tourism, Attractions, Restaurants, Weather and Images . If your search term is 'Barack Obama', then the items in Explorer Pane are Images, Biography, Family, Library, Interview and Timeline.

Below the Quick Tab in the Explorer Pane section are sub-categories such as " Related Searches " searches and previous searches " Search History" .

Classification of search results

Another feature used to keep organized searches is Bing search results, which take items from the Explorer Pane and use them as titles to separate search results. Search in the center section into groups.

For example, performing a search term Barack Obama will return the images at the top and the most relevant link pages below. These links are not classified or categorized. However, the links below are divided into sections with the titles Barack Obama's Biography, Barack Obama's Family, Barack Obama's Library, Barack Obama's Interview, Barack Obama's Timeline . Titles are linked to additional sites related to that topic.

See results quickly

When you hover your mouse over the small yellow dot to the right of the links on the results page, a dialog box will appear with the full text display of the content of that site. This quick view box may include links to other parts of the site or at least one link to go to that page ( Go to this Page ). Here, Microsoft intends to speed up access to information people want.

Search for new videos

Bing's user interface for video searches has many changes to simplify grouping videos from content providers like Hulu and YouTube.

You will see a few differences between Bing and Google when it comes to videos. The first of these is the display interface. Bing video results spread across the page, while Google only showed one column on the left. You just need to hover over a small video icon in Bing - small video icons in Bing start running when you hover your mouse over them. Google does not have this feature - videos are opened in one. Google opens all videos on the right side of the page.

In addition, Bing also allows you to search for videos by length, screen size, resolution and source, including content providers Hulu, YouTube, ESPN, MTV and obviously MSN. Google does not provide such video search.

Buy flight tickets and book hotels

Microsoft is using Farecast (acquired by acquisition) to overcome Google in finding and booking hotels and buying airline tickets. Farecast provides a ticket price comparison tool using an algorithm to advise you the best time to buy tickets. Farecast technology is integrated with Bing's search results, so what is supposed to be reasonable about air fare will be displayed on the page.

Farecast also helps you with hotel reservations and can be used to display hotel deals on the site when you search for hotels in a certain city. Microsoft says Bing is using this technology, it will evaluate the scores that people vote on a room at a certain hotel and compare it to the price being offered to help you make the choice. for the most appropriate.