How to write SEO standard description tag?

The site's description tag will provide Google and other search engines with a summary of the content of the page or article. The description tag can be one or three simple sentences. Google may use the content in the description as a snippet for the page, and display it in the search results if it matches the search user keyword.

Therefore, the description tag was once one of the factors that determine the ranking of websites on Google search results. Because Google currently updates the original algorithm and does not use descriptive tags in the original ranking algorithm. Because of that, many SEOs gradually forget how to describe tags and no longer pay attention to card optimization. It is a mistake that greatly affects search rankings. In this article, we will tell you why meta tags still play an important role and how to write standard SEO meta tags.

1. The importance of meta tags:

There is no direct impact, but it has indirect effects on website ranking

Although Google has publicly not used a ranking description tag, and automatically cites content on the page as a description tag that matches the user's query, however, writing descriptive tags will help increase click rate (CTR) on the website, helping the website to gain a large amount of visits and CTR rate.

Why?

We all understand that when users search for certain information, they are forced to read through the information of a search result before clicking on the link of this result. And the title tag and description tag are the information that users read first before accessing the website. Meanwhile, the title tag is too short and difficult to convey a full advertising message about the content on the page. At this point, the description tag will work.

To further demonstrate the importance of description cards for CTR and visit rates, you can see the example below:

You can see, the description has been optimized to bring the information needed to the viewer and thus the page click rate will increase.

It is necessary to keep descriptive tags as necessary

Although it has announced that it does not use ranking tags in ranking, Google also recommends that webmasters need to keep descriptive tags from duplicating. Matt Cutts (former Google Webspam team leader) made clear on this issue via the video below:

These two factors have a very positive ranking effect.

Thus, although not using ranking tags in ranking, the description tag still plays an important role for this search engine.

2. The ranking optimization criteria:

1. Contains the main keyword : Make sure that the most important keywords on the page appear in the description meta.Often search engines will highlight keywords that match the user's search query in your description tag segment.Note, try to insert keywords most naturally.
2. Clear, easy-to-read notes : This is essential for a description card.It's not advisable to cram too many keywords into the description tag, and it won't help you get any more clicks from the reader.Search users are getting smarter, and they will definitely be wary of sites that show spam.
3. Consider the description tag as a brief ad for the website : In addition to inserting the main keyword, you also need to write an attractive description tag like a brief ad for content on the page.Therefore, the description tag should not be too hard and should be consistent with the content on your website.
4. Length : A meta description should only be in the range of 135-160 characters (although Google recently tested displaying a longer description tag).If you write longer, Google will truncate your description tag and replace it with a dot.
5. No duplication : as mentioned above, Google has recommended that all SEOers should not leave duplicate title and description tags.You may not even need to write them, but you should absolutely not write them in duplicate.Google may penalize you for this duplication.
6. Consider using rich paragraphs : By using structured data, you can make your description more plentiful, attracting more ratios to the page.For example: add a rating star, add the number of customer votes, product information, event, .

Refer to the following articles:

1. SEO website process on Top Google

1. 11 advanced search tips with Google

1. Structure of a standard SEO Google website

Hope this article is useful to you!