CEO, SNP Communications
Use your slides to emphasize what you're saying. Maureen Taylor, the founder and CEO of SNP Communications, says: "The powerpoint is there to add to your presentation. When a visual comes up, first tell the reader what they're seeing, like, 'Here's a graph that shows profit and loss.' That gives the audience time to process the new information before you tell them the significance of it. Then, before you click to the next slide, make a transition. For instance, you might say, 'Okay, now let's talk about how many employees it's going to take to make this effort happen.' Then you click, and tell them what they're seeing again."