Co-founder of Beats criticized the Apple headset badly
While Apple Vice President praised the importance of Beats, the co-founder of the well-known headphone company commented critically about Apple products.
While Apple Vice President praised the importance of Beats, the well-known co-founder of the headphone company commented critically about the "Apple" product.
Eddy Cue and Jimmy Iovine (right) at the Code Conference
Apple 's record spending of $ 3 billion to buy Beats is causing a stir among tech circles. This is also the subject of attraction at the Conference Conference on May 28, the event was attended by both Eddy Cue , Apple Vice President and Jimmy Iovine , co-founder of Beats.
Iovine bluntly said Apple's technology is just like a piece of trash packed with products (iPhone, iPod .) to " ensure the device works ". He took the example: " If you listen to Apocalypse Now, you will see a helicopter sound like a humming mosquito ."
Meanwhile, Beats headphones are being considered as the fashion and class icons of young people. Analysts say Beats is the only headset company that currently has revenues of $ 1 billion a year.
For his part, Eddy Cue confirmed that Apple is producing " the best headphones packed with products ". He also explained that Apple bought Beats because " music is dying, it's going to stop growing " and the combination of the two companies will keep music going. With $ 3 billion, Apple will acquire talent like Dr. Dre and Iovine, but Beats' premium line of headphones and music subscription service.
Beats deal is 8 times higher than Apple's old record.
Technology site Business Insider said this is the most popular business in Apple history. The previous record was when Apple spent $ 400 million to buy NeXT to own the NeXTSTEP operating system and, more importantly, to invite Steve Jobs to return to running the company on the brink of bankruptcy.
Beats is currently the number one headphone brand in the market. Not only because of the sound quality, Beats headphones also have beautiful design and fashion - an indispensable criterion in Apple product lines.
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