Google will stop reading emails in the user's Gmail to determine the ad audience

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The search engine giant announced on Friday that they will stop scanning the user's Gmail inbox for the purpose of choosing the right ad for each audience. Instead, they will show ads based on user activity on Google and partner sites, unless the partner is not involved in such targeted marketing.

Google did not explain anything about this sudden change but said that they did not see the inbox of Gmail recipients through the G Suite service. This change will cause ads on Gmail to match the way we personalize ads on other Google products. ' Google does not say when it will change, only to say it will take place at the end of the year.

Google will stop reading emails in the user's Gmail to determine the ad audience Picture 1
Google crawls by scanning information on users' inboxes

Currently, Google is scanning emails in users' inboxes to collect information, thereby orienting the display of certain ads. For example, when Google sees you receive a lot of letters about shoes, you will receive promotions, discounts from Nordstrom for example.

Google will continue to display such ads in the future, just because they don't rely on user activity on Gmail but instead on Google Search, YouTube videos, applications you use or websites. that you visit. Users can remove these ads, not Google's crawl, by turning off the 'Ad Personalization' option in the Settings section of Google.

Scanning content in Google's Gmail has long been a controversial issue. Google's change comes amid concerns about collecting customer data and securing that data up.

In addition to this change, Google also advertised the G Suite product as the number of large companies using this service doubled last year with more than 3 million companies in use.

secure Gmail

Samuel Daniel

Update 24 May 2019

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Google will stop reading emails in the user's Gmail to determine the ad audience

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