AMD felt bad because he was out of the netbook game

Not participating in the netbook market is more or less affecting ADM's business.

Gateway LT3100 uses AMD processors. Photo: Litiputing .

Big names in the semiconductor industry like Intel, VIA and ARM are vendors of major processors in the netbook market as well as power-saving models. Meanwhile, another big "AMD" is almost out of this "game", according to Morgan JP Securities, not participating in the netbook market, which has affected the business more or less. AMD's number of netbooks is increasing and this product is one of the rare "bright spots" of the computer industry in the doldrums.

VIA only holds 1% of the processor market share in general, but is also a "reputable" supplier in the netbook market. Intel is still the "ruler" when it sees its market share continue to grow, from 78% to 80% in the first quarter. In the mobile market in general, Intel's growth is even higher. It can be seen that the market share that Intel has added is the direct loss of AMD, its main rival.

Morgan JP also predicted that sales of both AMD and Intel will increase rapidly in both the second and third quarters, but AMD will still be the "back person" because there is no "foothold" in the growing netbook market. extend.

In fact, AMD did not ignore the netbook, but the problem is that the company does not have a core model for this product. One of the new netbook models on the market is Gateway LT3100, the 1366 x 768-inch 11.6-inch screen equipped with 64-bit AMD Athlon L110 processor and ATI Radeon X120 graphics card. However, this model is quite slow to operate because it must run on Windows Vista Home Premium operating system instead of resource-saving Windows XP.

To improve its position in the market, AMD needs to have a new microprocessor model with the basic conditions of low power consumption, multitasking performance and good video play. Besides, it will be more advantageous for AMD to "negotiate" with Microsoft to use the Windows XP operating system for netbooks using its processors. Windows 7 will be a more suitable choice because of "trendy".