Alcoholic beverage from Korea by Tesla engineer

Sisun Lee loves engineering work at Tesla, he has no intention of giving up Tesla to start his own career. But the interesting project, creating drinks to restore the body to drink after the drunkenness has grown too big, causing him to give up his current job to open his own company.

Exactly this product to fix hangover - syndrome the next day. Hangover is aftertaste when drinking alcoholic drinks, is a state of fatigue, nausea, headache, struggle after drinking alcohol. It can be understood that it is drunk. Hangover happens when we drink more alcohol than the liver can handle and produce a toxic acid. Too much acid causes irritation like headaches. Drinking too much, too fast can cause vomiting.

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Sisun Lee's product is called Morning Recovery, originating from a time when he returned to his hometown in Korea, a land famous for partying and bottles of wine. Sisun Lee had a lot of drunken days with his friends, but instead of suffering hangover, he was given a special drink by his friends, helping to resolve the hangover. This country is very popular with Koreans. After drinking, drink a bottle, wake up the next day and you will feel great, like you've never been drunk before.

Tesla engineer Sisun Lee

Upon returning to the US, Sisun Lee tried to find similar drinks but their effects were not as expected. So, he ordered this drink online, from Korea, and then shared it with friends in the United States. They love and want to buy more. He tried to import it, but American companies were not interested in this product, because they didn't know who Sisun Lee was and the product he imported did not have a representative company large enough.

Then, Lee came up with the idea of ​​creating a drink for himself. Before moving to computer science, this guy had 3 years of studying bioengineering, nanotechnology engineer at university.

Prize alcohol with herbs

He began to study the ingredients and discovered the work of Dr. Jing Liang, a UCLA researcher with articles on herbal therapy for hangover. According to Liang's articles, this secret ingredient is an herbal compound called dihydromyricetin (DHM) found in raisins and rattan.

Alcohol Recovery Solution Morning Recovery

Lee also discovered that this herbal drink has been used for hangover in Asia for thousands of years. DHM in this drink will help eliminate toxic acid, reduce hangover condition. But in order for it to really work, it is necessary to pay attention to many other factors such as purity, quantity, quality and addition of other substances such as vitamins B and C - lost body vitamins when drink alcohol. These substances are not found in Korean alcohol products.

With the help of Dr. Liang, who agreed to advise him, and a few other engineering engineers, they created their own recipe.

Drunk to test products

When the recipe came, Lee returned to Asia, he was almost drunk every night, then drank his product again and wondered if he had had enough, was the product really effective? After two weeks, Lee found that his product was not really good for health because he had increased by about 6kg in 2 weeks. Need more "white mice" and Lee decided to ask his friends to try it, 80% of them sent back good feedback, saying that the product really helped them.

Morning Recovery factory

To be more objective, they set up a website to promote products to strangers. The website only explains the science behind the product, posts it to Facebook and asks friends to share it. A VC in Toronto after watching this product posted on New Hunter - a website that introduces new products. And from here, this drink began to create a real fever.

After a night, Morning Recovery rose to No. 2 on New Hunter, with more than 10,000 people registered to try the product. The following week the number increased to 20,000 and 30,000 later.

Morning Recovery was posted on New Hunter

Lee received funds from Slow Ventures, 500 Startups, and other angel investors to fund a real production race. And it was time for him to give up his engineering job at Tesla.

Lee said: "Leaving Tesla is a very difficult decision, if I can do both, I still want that". But he felt like he was assigned a very specific job to do: hangover symptom treatment for drunkards. And he will always regret it if he doesn't try.

Lee even hopes that the recipe for his product will one day be FDA approved. If possible, doctors will be able to prescribe as a drug, a true treatment.

There must be many people in the world who support this practical drink.