Google allows free image hosting. So at a minimum, a company that sells phones for thousands of dollars should have a backup facility at the basic level for users, such as applications or messages . Maybe this helps them earn some extra money but In return, many people will feel uncomfortable. You will always have to decide whether to try to manage less storage than iPod Nano in 2006 or risk losing everything if your phone is in trouble.
Providing a free monthly subscription is a good start, but Apple needs to carefully consider backing up for its users - no matter how much it costs.
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