Quick tips to find products in TikTok videos with this feature

TikTok launched a Find Similar feature that is quite similar to Google Lens, helping you find any content in videos, from clothes, shoes or even objects, trees. TikTok relies on the original image you are searching for, to then provide videos with similar content, or even shops selling similar products. Below is a quick guide to finding products in TikTok videos.

How to Quickly Find Similar Products in TikTok Videos

Step 1:

You watch any TikTok video and then when you come to a product you want to find similar , press stop , then select Find similar . Immediately after that, you will see TikTok's similar suggestions below.

Step 2:

You can adjust the product selection area to your liking to make TikTok's suggestions below more complete. TikTok will have a Top section with videos with the same product, or similar details you are looking for.

You can refer to the Store section to find similar products as in the video.

TikTok's similar search feature doesn't limit you to any content you want to search for and offers videos with similar content, or suggests stores based on details in the video.

Kareem Winters

Update 17 August 2025