Part 1 Quiz
What should you do if you're having trouble planning your cash flow prediction?
Nope! Investors want to see that your record label will be around for a while, so they won't be impressed if they see that you haven't planned any farther than the first year. It's hard to know how well your bands will perform in later years and what other costs you'll run into, but do your best. Investors know that there's a certain amount of educated guessing that goes into this, but they want to see that you're expecting a long-term, successful venture! There's a better option out there!
That's right! Your eventual profits will depend on how successful your bands are, and how much money you have to invest in promoting them. If a band already has an established and active fan base who come to their shows and buy their music, you'll probably see profits faster than with a new, unknown group. Observe the popularity of the bands you want to sign to get an idea of how much money you can expect them to bring in, and when. Read on for another quiz question.
Not quite. Investors can definitely help cover the high startup costs for your record label, but that doesn't mean you shouldn't include those costs in your cash flow prediction. In fact, this is just the information investors want to see! They need to know how much money you'll need to get your label up and running, since that may be what their funds are used for. Choose another answer!
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Keep testing yourself!Part 2 Quiz
Which of the following is an important question to ask a band you've just met and are thinking about signing?
Yes! This is definitely something you'll want to know about a band you might sign. If they've released music, you'll know they're serious about their careers. You can even give it a listen to get an idea of their talent. If not, you know you have a new, fresh talent that you might have the privilege of debuting. Read on for another quiz question.
Close! You'll eventually want to know if the band has an agent or not, but your first conversation with them is probably not the time to bring it up. This will make you seem overeager, like you're only interested in the money and business side of music, not the band themselves. Try another answer...
Nope. You do want to know how popular the band is, but this question isn't quite the way to find out. This puts the band in the awkward position of either bragging about their success, lying about it, or degrading themselves by admitting they're not very popular yet. If you're watching the band perform, you should be able to get an idea of how popular they are with the audience, as well as how much potential they have to grow. Guess again!
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Keep testing yourself!Part 3 Quiz
What is one way you can use the Internet to market your label?
You're right! Many listeners use YouTube to stream music, making it a huge marketing tool for bands and labels. Putting music videos and audio clips on YouTube is a great way to attract audiences to your bands. You can even let YouTube run ads on the videos and earn money from them directly. Read on for another quiz question.
Not quite. You can definitely sell CDs through your label's website, and listeners who enjoy physical disks will be grateful for the opportunity to buy them. CD sales, though, have dropped steadily since audiences started downloading music, so this isn't the kind of marketing you should rely on to earn money for your label. Click on another answer to find the right one...
Not exactly. It's great to reach out to radio stations and provide them with music from your label's bands, but you don't want to dedicate your entire website towards convincing DJs to play your songs. Fans won't like to see your website used as such an obvious marketing tool, and the radio is no longer a big source of income for labels anyways. You're better off spending your time and money on a more effective strategy. Try again...
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