How to apply AIDA model in marketing to SEO?

In your opinion, how many models and sample SEO strategies are being applied? "Legend" says that there is a style that is old-fashioned but still brings unexpected effects to your website, which is creating content according to AIDA theory. You just need to imagine it as a funnel, help the website attract the readers' attention, lead them through the main content of the article, and focus their attention on what they see, feel. Let's learn about AIDA in writing content with the following analysis of TipsMake.com.

There is no need and should not assume that this is something too high, it is what we see, read and feel every day. It is present everywhere, in all areas of life, and of course in SEO strategy as well.

1. What is AIDA?

This is an abbreviation of 4 English words, including:

1. A = Attention (or Awareness), attention, attention
2. I = Interest, interest and interest
3. D = Desire, desire
4. A = Action, action.

If you are looking for an AIDA image, you will get the same result, like the following figure:

How to apply AIDA model in marketing to SEO? Picture 1

Can you see it? The key to creating a content funnel, the content is always at the bottom - Action. Start with the simplest things, whatever creates attraction, attention - Attention or Awareness of customers, readers. That is the title, the domain name, domain name, image, facebook, photo album . or anything that catches the eyes of the first reader when they visit your website. The next step, you need to create the readers' attention by specifying, offering what can appeal to them, reading your article, trying it out or buying your product.

At this step, it is necessary to stir up their desires - Desire. How? In marketing, it is advertising, reviewing products, giving trial products, actual photos, and in that content is a step to create a tutorial video on how to do this and that (maybe simply how installing software, typing Vietnamese . to more advanced things like how to replace and upgrade RAM for computers, server administration, database database system .). And to the final step, transform the reader's attraction, attention, and desire into action - Action.

It sounds simple and quite familiar, but you need to remember and apply the 80/20 rule in all areas of life. We quote the classic definition of this rule:

1. The 80 20 principle - or Pareto's law, is named after the Italian mathematician Vilfredo Pareto - assuming that 80% of the result comes from 20% of the cause or reason of starting point. People often think that this principle applies only to business, for example: 80% of revenue comes from 20% of the main customers; 80% of the profits in the film industry come from 20% of the film, and in SEO, 80% of website traffic always comes from 20% of the article on the page .

2. Dissecting and applying AIDA model to SEO:

If you know AIDA, you will see AIDA in your life and work. In the next part of the article, TipsMake.com will try to analyze each concept, the theory comes with practical examples for you to understand.

A = Attention, Awareness

The first barrier for writers is how to attract the readers' attention? Simply think, try to start with a concept that relates directly to your interest. Below is a list of questions so you can consider yourself where you are, what stage when planning to draw the readers' attention:

1. Who will read these articles? Which objects? Once you have figured that out, what will you shape in your mind and structure? The smallest and specific information that needs attention such as gender, geographic location, marital status, occupation, income, interests .
2. The bottom line of the article, what is the problem we will cover? What will engage readers with this article? In short, how to retain the reader, for as long as possible!
3. To solve the problem, what options are available? What items should a buyer buy, use a way to upgrade or buy a new product, use free software or try it out . and make sure the options offered can help them solve problem.
4. Describe the severity of the problem in many different words. You can use many contexts, concepts . to pull, attracting the interest of the reader!

Specific examples for you to easily imagine: if the product you are selling is summer clothing, for example, the target audience is all young people, between the ages of 18-25, the best way is to understand. The right words come to the item and the buyer can. For example: summer bikini, active men and women clothes for summer .

Similarly, if you are referring to the object that the men whose wives are losing interest in, what will you show them? Strong headers can be used, for example:

1. Inspire
2. Or: Let the wife remember the time of saltiness with 3 steps .

The important thing here is that you need to take the time to learn about the right audience, what can easily capture their mindset, and everything must be accurate, to be true.

The title and the opening sentence of the article are the first things that interact with the reader, the deciding factor that draws their attention and interest to the rest of the article. So always check these parts carefully!

I = Interest

Once you've connected with successful readers through the introduction, try to continue by giving criteria and information that show how well you understand the real reader's problem. This will create a connection to document the object you have previously defined (who you write for, what objects .) aimed at targeting the main product or solution you are providing. .

One of the typical examples here is health issues, which can cause misunderstandings if readers only refer online, through widely shared documents on the Internet. The strange thing here is that they - readers, can freely share, apply ear-style therapies, introduced on Internetnet, forums, social networks . but not at all must be treated by a doctor. Why is that? The Internet environment, where there is so much information, makes them feel more confident, safer than the actual doctor who specialized?

Then is the time when you give your reasoning, explanation in the form of some story. A typical example is now articles shared via Facebook, other social networks. If you write in theory, the steps to do abc, 123 will be very boring. If you have the ability to compose the plot, put the details into a post like sharing, confidently . then the amount of interaction will be much higher.

The key point here is to use information, persuasion, different types of evidence to hold, keep readers' interest for as long as possible. By giving things to make readers more confident in you, you can fully activate, touch your customers' emotions, entice them to use your service.

D = Desire

Please do not confuse these 2 concepts, Interest and Desire. Visualize this for simplicity:

1. Intererst: attention, attention. Feelings are normal, slightly high.
2. Desire: desire. Emotion at the highest level, peak.

If you are an employee, then you have the idea of ​​jumping, changing jobs. When you hear about a new job opportunity, an attractive working environment and better income, you will definitely be wondering about your current job. You can take some reference steps, chat with professionals . and when you have gathered enough information, you will make a final decision. And so is making content.

At some point, there is often a change in mind when you begin to imagine what it would be like if you were in a different position. That is the plan to evoke the Desire point - the desire of the reader.

If we start at the starting point, then how to pull the reader's attraction, by giving the opening description, paragraph, touching the reader's emotions. It is possible to apply strong, authentic descriptive words, increase the amount of interaction, mention many brands, create debate . as possible.

A = Action

This is the end of the funnel, which turns all the above into concrete action. When the customer, the reader has enough Desire, they will turn it into action, or what we often call Call To Action. Very simply, CTA here is just a proposition for readers to know what they need to do next. Specific examples:

1. Buy 1 product.
2. Use certain services.
3. Watch a certain video, clip.
4. Share posts on Facebook .

You can imagine that everything you write on the page can create CTA, because after all, what you are presenting is what you need to read, although at many different levels. If the reader wants to know the cause of the problem, let them know. If the reader wants to know how to solve the problem of slow computers, offer a solution to improve the speed, upgrade the hardware and software that they can do. The CTA model here may include: what software do they need, where to buy more hardware, what comments on Fanpage . If everything is not clear, then the reader will not continue but will establish ie exit your website.

Building a reasonable writing strategy is extremely important at this time, although it is difficult but the effect is extremely great. Do you have any suggestions similar to AIDA that can be applied to marketing or SEO strategy, please share with TipsMake.com at the comment section - comment below.Good luck!