AIDA formula - the key to successful communication and business skills

In communication as well as business, provoking curiosity and directing people to act according to their wishes is an extremely important factor. People only care about one problem when they have curiosity about the "mystery" around it. AIDA formula is a formula built to "direct others' attention to a certain subject".

What is AIDA?

AIDA stands for 4 words Attention , Interest , Desire , Action . Here are four steps to achieving efficiency when you want to convince someone about a problem they don't know.

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First you have to attract their attention. Then show them useful and interesting features to inspire excitement and excitement. Next is to give them the desire and desire, and ultimately guide them to act on their own purpose. This is one of the best recipes, is being applied very successfully in many areas such as communication, advertising, sales .

1. A - Attention: Attract attention

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The first step you must approach is to draw people's attention to the content and areas you want to convey. How to make a lot of choices in life, people stop to explore and choose what you bring. You can use many different methods such as: comparing, using impressive words, repeating many times . to evoke interest and curiosity of those around you.

2. I - Interest: Create excitement

Attraction of people will only have a certain effect without long-term and stable if you do not show them new and interesting things in it. Creating excitement is one of the most important and difficult steps.

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You need to research and study carefully to understand the outstanding features in your topic and products, and understand the needs and desires of your target audience to arrange and select the elements , the most suitable message.

You don't have to be too lengthy to present, it will only make others feel troubled and not "hold" anything in mind. Instead, just need to be short but with the right needs, you will evoke excitement from others.

3. D - Desire: Encouraging desire, desire

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From eliciting interest, hitting on the needs of the target audience, you have a partial grasp of the success in your hand. Because most people will want something new to satisfy their curiosity. This is a good time for you to show them what you bring to help them.

4. A - Action: Action

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The above 3 steps are a prerequisite to help you succeed at this final stage. Once you have the full attention, interest and longing, you can fully take the initiative in leading people to follow the actions you desire. They may agree with your topic, proposal, recommendation or accept the product provided by you.

Please specify the specific action you want people to take to get the best effect.