Google Faces $5 Billion Lawsuit for Tracking People in Incognito Mode

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"Google tracks and collects consumer browsing history and other web activity data no matter what safeguards consumers undertake to protect their data privacy," reads the complaint. The search giant surreptitiously collects data through Google Analytics, Google Ad Manager, website plug-ins and other applications, including mobile apps, according to the complaint.

The lawsuit seeks at least $5 billion from Google and its parent company, Alphabet, according to Reuters. The complaint says the proposed class may include "millions" of Google users and is looking for damages of at least $5,000 for each individual.

Google said it disputes the claims and plans to defend itself vigorously against them.

"Incognito mode in Chrome gives you the choice to browse the internet without your activity being saved to your browser or device," said Google spokesperson Jose Castaneda . " As we clearly state each time you open a new incognito tab, websites might be able to collect information about your browsing activity during your session."

Plaintiffs in the case are being represented by the law firm Boies Schiller & Flexner.