Incognito Mode Does Not Help You Avoid Google's Tracking

This updated guide examines Incognito Mode Does Not Help You Avoid Google's Tracking and organizes the essential facts, background, and practical takeaways in clear American English.

When analyzing 22,484 'adult' websites, researchers found that 93% of these websites will leak user information to other companies. Although users use incognito mode when surfing the internet, the information is still collected. 45% of URLs for 'adult' websites clearly show its content. This may put many users at risk when such data is collected.

Prior to the report, a Google spokesperson said the company did not allow the display and personalization of its ads based on users' sexual activity.

However, the researchers discovered the tracking algorithm of Google and its subsidiaries on 74% of the websites they analyzed.

Facebook appears on 10% of websites analyzed but they also deny it and give the same reason as Google.

Cookies are used for a variety of purposes, such as remembering user login details when they visit a website, providing web traffic data to companies or online advertising coordinators. online.

Tracking algorithms collect a wide variety of data, from general information such as the browser used, operating system, screen resolution to clearer information such as IP address or even phone number. When combining that information together can create a personal profile to advertise, this process is called 'fingerprinting'.

Elena Maris, the lead author of the study and a researcher at Microsoft, said the adult site tracking mechanism is very similar to the online retail site, which is very dangerous because it is a matter of nature. Deep personal.

Users can almost never know when they are being tracked on adult websites without special software.

If the sensitive data collected by users from these adult websites is not used by companies to create personal advertising profiles, they are also at risk of being attacked and taken away by hackers.

Researchers believe that users must be informed about the information they can be tracked for by leaking information from adult websites that need special attention.

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