Facebook Reels will increase video length to 90 minutes

In addition, the company also said that Facebook Reels also has many other new features. Facebook Reels videos will increase in length to 90 seconds, similar to Instagram Reels videos. Then the video will not be divided into small segments, or you will have to adjust and shorten the video to fit the old duration.

Besides, Facebook Reels has the Grooves feature, syncing clips with a song. This feature uses intuitive beat technology and automatically syncs with the song. The movement in the video with the beat of the song is also better aligned, similar to TikTok and Instagram.

Users can also post Reels videos from old posts and Stories in their accounts. During the process of editing a Reels video, you can choose popular video templates and suggested by Facebook instead of your existing video. This will contribute to a significant increase in users for Reels in the coming years.

According to a new report from Meta, the number of Reels views has more than doubled compared to last year, calculated on both Facebook and Instagram platforms.

When the Reels cross-posting feature between Facebook and Instagram platforms was released, the number of Reels video shares doubled on both platforms in the past 6 months.

Isabella Humphrey

Update 06 March 2024