A simple number, explaining why Amazon dares to sell cheap Kindle

In a year, the average Kindle owner spent more than $ 443 on purchases from Amazon compared to customers who did not own the company's technology equipment.

At the end of the year, you can buy a Kindle e-reader from Amazon for $ 49.

Not only that, a Kindle Fire HDX with 8.9 inches screen is only priced at 379 USD, much cheaper if compared to the figure of 499 USD for an Apple iPad.

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Owners of Kindle devices account for 40% of Amazon's total customers

How and why does Amazon giant sell its technology devices so cheaply? Both questions are answered with a simple statistic.

In a year, the average Kindle owner spent more than $ 443 on purchases from Amazon compared to customers who did not own the company's technology equipment.

This statistic was pointed out by consumer behavior research firm Consumer Intelligence Research Partners ( CIRP ) from a survey of over 300 customers shopping at Amazon.com that lasted for 3 months, ending on November 15. / 2013 last.

CIRP estimates that customers who own Amazon Kindle withdraw almost $ 1,233 per year for purchases from Amazon while others spend $ 790.

Analyst Mike Levin of CIRP said: ' Another approach for Kindle Fire and Kindle e-Reader is a portal to Amazon.com '. Kindle Fire allows access to all goods on Amazon's shelves, while Kindle e-Reader makes it easy for customers to buy books - a long-standing product line of this retailer.

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Amazon sells Kindle devices at low prices, maybe even losses because the technology firm knows when customers own in the Kindle means they will spend more than $ 4,500 at Amazon in the next 10 years.