A simple number, explaining why Amazon dares to sell cheap Kindle

In a year, the average Kindle owner spent more than $ 443 on purchases from Amazon compared to customers who did not own the company's technology equipment.

At the end of the year, you can buy a Kindle e-reader from Amazon for $ 49.

Not only that, a Kindle Fire HDX with 8.9 inches screen is only priced at 379 USD, much cheaper if compared to the figure of 499 USD for an Apple iPad.

Owners of Kindle devices account for 40% of Amazon's total customers

How and why does Amazon giant sell its technology devices so cheaply? Both questions are answered with a simple statistic.

In a year, the average Kindle owner spent more than $ 443 on purchases from Amazon compared to customers who did not own the company's technology equipment.

This statistic was pointed out by consumer behavior research firm Consumer Intelligence Research Partners ( CIRP ) from a survey of over 300 customers shopping at Amazon.com that lasted for 3 months, ending on November 15. / 2013 last.

CIRP estimates that customers who own Amazon Kindle withdraw almost $ 1,233 per year for purchases from Amazon while others spend $ 790.

Analyst Mike Levin of CIRP said: ' Another approach for Kindle Fire and Kindle e-Reader is a portal to Amazon.com '. Kindle Fire allows access to all goods on Amazon's shelves, while Kindle e-Reader makes it easy for customers to buy books - a long-standing product line of this retailer.

Amazon sells Kindle devices at low prices, maybe even losses because the technology firm knows when customers own in the Kindle means they will spend more than $ 4,500 at Amazon in the next 10 years.