Significantly Increase Your Conversions With These Simple Tricks

Since the average conversion rate is 2%, only 2 in 100 individuals decide to buy your product or services. The other 98 individuals just appear to collect the information before they make any decision. However, many other companies have a higher conversion rate than average because of their professional modifications and diverse marketing strategies. If you want to increase your online traffic and the number of conversions, you need to apply A/B testing, funnel tracking, and other conversion plans. You can improve your conversion rates by following these few simple steps explained in this article.

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Professionally Organize Your Website

Arranging a website to attract people to its content, services, layout, and other elements should always be your priority if you want to increase your conversion rate. Since a website represents your product or services, it should have professional, clear, concise, and appealing content. It should also have a design and layout that visitors can easily get attracted to, influencing them into possibly making a purchase or even just considering it. To do so, you should follow these basic rules:

1. Your headline should be convincing and related to your product since most people read the headline before anything else.
2. You should give a brief description of your product explaining why it is essential, why people should buy it, and the extra benefits of purchasing it.
3. Always try to instantly address your customer's issues or questions by adding pop-ups and live customer service chat options.
4. Add social media sharing plug-ins to your content.
5. Highlight the call to action button to get more conversions in less time.

Test Your Website

If you want to keep increasing your company's conversion rate, you should never claim that your website is perfect since there is always room for improvement. Besides, the most fundamental factor for growing a business is to work hard to make yourself better and better.

In addition, evaluating every action on your website's traffic by filling the CRO forms can easily help you revise and improve your website. It is much more beneficial if you consistently test your business through the CRO Program, that way, you can easily start working on increasing the conversion rate and the number of proficient sales in the market. You can then be constantly aware of your changing strengths and weaknesses. To apply this strategy, here is a three-step plan.

1. Collect surveys and reviews asking your buyers which feature motivated them to consider your services.
2. Ask potential buyers why they didn't like your content.
3. Focus on getting reviews from the visitors to explain which feature persuaded them to your website and which became the reason for their changed heart.

Use a Sales Funnel Technique

Most of the conversions are facing loss due to the direct promotional content. Since people are investing a sufficient amount in their desired product, they don't prefer to buy your product in the first place; they only visit your website to get information about your services and check reviews. However, if you will ask for a subscription or sign-up before giving them access to your content, then there are chances that you might lose that potential customer. On the other hand, if you offer them free assistance with their problem by giving them a video demo or free trial, in this case, you will get more conversions once they become familiar with your services and like the quality of them.

Use Logos to Gain Trust

A new customer will never trust your storytelling; you will have to gain their trust by proving your expertise with facts and figures. Firstly, you can only make them trust you by showcasing your testimonials with the previous customers, especially if they have given a review through their official email ids. Secondly, if your firm has been working for a few years, you can highlight your experience on your official site. Thirdly, by maintaining a research survey of your past achievements with your services' quality rank, you can easily provide the customers with professional evidence that choosing your service or product will be a worthwhile decision. Lastly, you can also apply a comparison method with other services to increase your online traffic and make unique content that the visiting customers can never ignore.

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Improving your marketing strategies is the key to getting your hold more vital on the conversion rate and revenue. However, to do so, you will have to test your marketing strategies and keep making amendments since you can only cure your weaknesses if you are truly aware of them. Meanwhile, who can help you better understand them, other than your audience? Therefore, you can take help from the strategies in this article to prepare a strategic plan to improve your business' conversion rate.

Isabella Humphrey

Update 22 July 2021