7 ways to combine SEO and Content Marketing to create quality traffic

The following article is translated from Neil Patel's article on Quick Sprout.

Content Marketing (or content marketing) and SEO, according to American comparison, are like peanut butter and jam. You can eat them separately and they are delicious. But what happens when you combine them together? Peanut Butter and Jelly will complement each other to make Peanut Butter and Jelly Sandwich (also abbreviated as PB&J) extremely popular and popular among Americans.

If you want to increase search traffic for the page , you need to combine 2 "dishes" as SEO and Content Marketing . Running separately these two campaigns will not bring you a great amount of traffic as when combining them as one. For large businesses, this means you need to reorganize your organization to Content Marketing and SEO in 1 room. Here are 7 ways to combine smart SEO and Content Marketing.

#first. Create content that even Wikipedia wants to link to

One of the best related traffic sources is Wikipedia. This page is mostly at the top of every search result on Google and is one of the most popular sites on the web. I didn't recognize Wikipedia's power until I heard a presentation about Markting at Comedy Central. They talk about how to increase traffic, mentioning the use of Wikipedia as a key part of their traffic attraction strategy.

And how much traffic did they earn from Wikipedia? More than 100,000 visits per month. That's a crazy number!

What's even more interesting is that they realized that sites with links from Wikipedia tend to generate more backlinks from other sites.So how do I get more links from Wikipedia? The easiest way is to build through building broken links of Wikipedia. Wikipedia has notes when there are broken links so users can edit and replace content.

See more: What is the term Broken Link in SEO?

To find these dead links, you use the search cluster

site: wikipedia.com the keyword to search for "dead link"

For example, site: wikipedia.com dog "dead link"

After clicking on the results displayed later, use the search engine (Ctrl + F key combination) and type the phrase "dead link" to find the dead links in the reference link of Wikipedia.

7 ways to combine SEO and Content Marketing to create quality traffic Picture 1

Get the URL and upload it to Archive.org , create a similar page on your site (assuming it relates to your business and visitors to the site will find it valuable too). ). Once you've created the same web, go back to Wikipedia, click Edit in the top right corner. Before that, remember to create user accounts and edit a few other articles first. Wikipedia will not want its users to add links to sites that want them to edit content and continue to bring value to the Wiki user community.

If you want the tool to be more advanced, put the URL of that broken link in Ahrefs to get a full list of all the pages that link to the dead page. You can then request to replace the dead page with a link to your site. To use this tool effectively, focus on selecting sites that have keyword relevance and visitor relevance. You may want to build dead links but don't let them bring all the unrelated pages on your site.

#2. Write content based on keywords

Don't write just to write. Write based on what site visitors want to read as well as the keywords you target. Although search data is considered "not provided", you can still find out which keywords are pulling traffic using Google Analytics reports.

Once you have a list of keywords that you target, start building content around them and make sure that the topic is useful for viewers. The core of increasing successful traffic with this model is to use the cross-references that you write in the content with Google Trends . For example, writing about the content that tends to go up will help traffic go up but if choosing the topics that are going down, the page will have more and less traffic.

# 3. Create quality content before heading towards quantity

When Google was born, you could create any kind of content that still had thousands of visits. Now that Google is smarter, the algorithm can identify and rank quality content, no longer showing poor quality content.Therefore, you need to focus on creating quality and deep content . Why? Because the average length of a website ranked 1 on Google is at least 2,000 words. Moz is also an analytical tool to see the relationship between words with backlinks because the more backlinks, the higher the page rank.

Also, through Google's In-depth Articles , you can also increase traffic for your in-depth article content. What we found is that pages with an average number of 2,183 words are often increased faster. Once you can write 1 article with detailed and quality content, you can convert your attention to quantity.

# 4. Don't forget the frequently asked questions section

By using Qualaroo or Survey Monkey , you can know why visitors don't turn into customers. All you need to do is ask them the following questions:

1. What else do you want to see on the page?
2. What reason do you not want to be our customer?
3. What do you care about products and services?

By answering these questions, you can find out the reason why people who visit the site cannot become customers . You can also ask your own workgroup or dig deeper into the support mailbox to find out other causes. Once you have a list of questions and concerns from visitors, create a FAQ section to answer those questions.

# 5. Create related blogs for users to post

The more links there are, the higher the page rank. By building a blog with related content for visitors (guest-post tool), you can build relevant links and pull relevant traffic. I also posted with guest-post 61 times on 49 different blog marketing sites. In these posts, I put the link back to the Quick Sprout page when relevant and never used the linked text as the rich anchor text. In this way, I not only increase the amount of reference traffic but also increase the amount of search traffic.

If you want to increase the amount of relevant traffic, consider the following issues:

1. Only use guest-post on related pages.
2. Do not try to "control" the search engine by dragging a link to your site that only links when it is useful for the reader.
3. Avoid using rich anchor text (use link text as keywords).

# 6. Focus on indirect conversion

If you only focus on using SEO to pull traffic by keywords to look forward to conversion, you are limiting the amount of traffic you can get. By focusing on helping ideal customers solve their problems on blogs, you will receive traffic from relevant random search keywords, even if they don't convert immediately.

See also: All you know about optimizing the CRO conversion rate is wrong

For example, your ideal customers are Marketers on the Internet, although your products are analytical tools, but customers still spend time and money on other Marketing-related tools like SEO or more. market by social media. So on the blog, please provide related topics such as " how to follow Follower from competitors on social networks " . Many people visit the site are marketers and they will not normally convert into customers immediately. But after about 3 visits, blog readers may decide to try your product because they like the content you provide. Moz is also a site that receives a lot of traffic from blogs, creating many indirect conversions for products.

# 7. Don't forget to use cross-link horizontal links

Adding content to the page is not enough. You need to have a cross link (or an internal link - how to link your various pages) to your content. When you have multiple pages, it is difficult to create a structure that can ensure all pages are indexed. That's why you need to use cross-links. Just note that be careful because if you use multiple rich anchor text, you will have problems.