Real-time web analytics and tracking tools, replacing Google Analytics

If you own a website, you will need a tool to analyze traffic indicators.

When you own a website, there are many things you can learn about visitors and their behavior on your site through web analytics. For that purpose, there are many web analytics tools. You can find certain open source web analytics options in addition to the famous Google Analytics.

Undoubtedly, Google Analytics is the most popular web analytics tool available. Whether you want to track website visitors, analyze traffic sources, measure revenue or conversions, this tool will meet almost all your needs.

However, depending on your type of business and certain needs, Google Analytics is not the only tool to use. In fact, it may not be the most appropriate tool you need to help grow your business. Some of the tools below help you better understand the data collected from your site visitors and help you use your client's options for better website development.

Google Analytics is a popular and widely used tool for analyzing traffic indexes. However, if you have any doubts about the accuracy of Google Analytics, there are also free tools that will give you a more objective view.

Besides, the deeper you penetrate into the business field on the web, the more you need to have detailed statistics on your website - meaning real-time analysis. So, here are 8 best real-time web analytics services you should consider to better understand your web users. Let's find out details in the following article!

1. Woopra

Woopra can adjust in-depth information, using advanced segments and customized reports to get relevant analysis instantly. It helps analyze and improve conversion rates by reporting where your visitors missed during the conversion process. That way, you can also check user retention rates and increase customer long-term value by attracting them through your services.

Woopra is free for 30 thousand actions (views or events) per month. It can handle small to medium traffic websites without any problems. But Woopra is not suitable for pages with high traffic because delayed traffic slows down its real-time analytics feed.

With Woopra, you can track multiple websites at once in the same dashboard using the tab interface. Furthermore, you can pin the report on your dashboard to get a quick overview of custom analysis of all websites.

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Much like Kissmetrics, Woopra's main focus is customer behavior on your site. Its dashboard is very simple, easy to use and comes with great features to decode customer interaction in your website. This visibility allows you to focus on the most important things to promote your online business.

Woopra features retention analysis, funnel analysis and segment analysis to bring detailed information about customer behavior, lifting it to a whole new level. This interesting tool calls your action " custom notification ." This will notify you immediately about visitor activities on the site via e-mail. The free version lasts for 30 days and packages cost from $ 79.95 to $ 199.95 / month.

2. Kissmetrics

Unlike other measurement tools, instead of attempting to provide the number of views of a website, this tool goes in a different direction: Focus more on user data. That's what this tool will exploit in your site. In other words that is what Kissmetrics will tell you. If you sell products on your website, this tool will be extremely helpful. With the details you get from this tool, you'll know the ways to get your business to convert current visitors into loyal customers.

The concept of focusing heavily on user data will not be applicable without a variety of features, such as A / B split tests ( A / B split testing), Testing / Staging sandboxes (testing) , Real Time Data Monitoring / Debugger Tool ( Real-time data and debugging tools) and other features. For all these tools, you have to pay to use. Monthly fee is about $ 150 / month.

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3. Hitsteps

Hitsteps help track visitor behavior in real time via heat map for each page to determine your best selling point and traffic source (a feature not available in Woopra). It also monitors and correlates visitor profiles on devices using aliasing profiles (alias profiles) to help you understand and convert them to your customers.

Free Hitsteps for sites with less than two thousand views per month. Although, it is ideal for technology savvy people or experienced webmasters, or those with experience in traffic analysis, but it may not be very suitable for newbies. begin.

Hitsteps allows you to download detailed reports on keyword statistics as well as many other analytics reports in PDF and CSV format, quite useful for third-party use. Moreover, unlike Woopra, it acts as a 4 in 1 service for marketers and webmasters by providing web analytics along with live tracking, page analysis and uptime.

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4. GoSquared Analytics

GoSquared shows individual users the details including the visitor's stay and itinerary, helping users understand the sources and actions of visitors. You get an action analysis with the ability to include or exclude anything from traffic to other data items. You can also track the number of visitors in real time with up-to-the-minute activity statistics, perfect for high traffic websites (unlike Woopra).

GoSquared Analytics only offers a 14-day free trial version (unlike Woopra that offers a free basic use package). GoSquared Analytics analysis does not include online analytics and forecast analysis - online analytical processing (OLAP) adheres to predictive trends and behavior patterns. In addition, automatic or scheduled reporting features are available and funnel analysis is not available on the dashboard page.

The plus of GoSquared Analytics is that it integrates a help tool, a live chat tool, and a CRM in the same analytics package, meaning you get all the tools you need. It also provides many integrations to help you connect directly with other tools and services your team can use, including Slack, Twitter, Zapier, etc.

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Like other great tools, Gosquared is a real-time web analytics platform. Its dashboard page shows great flexibility in displaying your web analytics data. Premium accounts cost between $ 9 and $ 99 per month.

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5. Real Time Analytics

Real Time Analytics analyzes multiple channels for past and real-time traffic to provide accurate forecasting of traffic trends on your site. This helps increase website performance by segmenting the auto view, analyzing and reviewing the segments that need optimization. The tool also helps to track trends, roadblocks ('roadblocks' techniques) and provide real-time traffic details of multiple websites to assist in taking actionable steps.

Real Time Analytics does not collect data itself (unlike other tools on this list) and perform analysis from Google Analytics. The free version only has limited time, allowing 200 requests every 24 hours and 5 daily, weekly and monthly reports via email.

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6. Clicky

In Clicky, you can customize the dashboard page to highlight important indicators to track your goals and campaigns effectively. It presents real-time reports with minute-to-minute updates and has the necessary proofing tools at the time of spike the number of visitors from an external source. You can also track Twitter tags, keywords and retweets with the " Twitter Search Tracking " feature, which is often missing in some of the other services listed above.

Clicky only allows you to track only one website for free if it has less than three thousand page views daily. It does not allow integration, ie you cannot connect to other applications and services. In addition, its interface is not as impressive as other services on this list.

Furthermore, Clicky's outstanding paid features include on-site heat maps to identify high-traffic destinations, support additional segment segments, sessions and split checks.

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Clicky is one of the most popular web analytics tools available in the market. Similar to Google Analytics, you can solve all your analysis needs. It is equipped with a lot of features to add more elements to your analytics data such as the ability to display heat maps, ability to connect to targets, split tests and more.

In addition to all the basic analytics features, if your business is more focused on Twitter promotion, this tool also provides you with Twitter tracking. There is a free trial version for 21 days and you can pay from $ 9.99 to $ 19.99 / month to continue using.

7. Grape Web Statistics

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Grape Web Statistics is a simple, not too complicated analytics utility like Google Analytics, but full for your analysis. Grape Web Statistics gives you the parameters of traffic, referral page, visitor operating system . Parameters can be displayed hourly, day by day, monthly or yearly, even is specific one day of your choice.

8. Open Web Analytics

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At No. 2 is Open Web Analytics , unlike Grape Web Statistics's simplicity, Open Web Analytics provides users with detailed metrics including: visits, browsers, geographic location, search keywords, access from search engines . Open Web Analytics displays data in the form of charts that contribute to the visualization of easy-to-understand parameters.

9. Piwik Web Analytics

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Piwik is an analytical tool suitable for source code like Wordpress, Joomla . thanks to the development of additional utility packages for these 2 source code, in addition, you can integrate Piwik utility into any website thanks to a code provided by Piwik. Just like the above two tools, Piwik provides you with data and graphs of traffic such as visits, keywords, geographic location . Moreover, Piwik also supports you to set goals. As a premise for the direction of the web activity more and more effective.

10. Mixpanel

Mixpanel is proud to be "the most advanced analytics platform ever available on mobile and web devices". Its dashboard is very attractive and has a clear design. Segment tool allows you to collect real-time details about your application users with complex queries without any SQL skills.

It even helps make website conversions and long-term customer values ​​easier to understand, using a method called funnel analysis. Mixpanels have two packages: Engagement plans and people plans . There is a free version, but if you want to use more features, choose a package that is comparable to your application model, number of profiles and data points.

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11. FoxMetrics

Foxmetrics is an event tracking and web analytics tool that provides users with all the standard analytics features to promote their online business. Analysts have realized that users' data is more valuable than web page views. The main focus of this platform is visitor behavior and activity on the user's site.

Offering more relevance to customer behavior has proven to be the most effective approach for users to know every customer visiting their website. Foxmetrics has 4 plans that you can try for 14 days: small, medium and large, costing about $ 20 to $ 120 / month as well as a special package for websites with large data volumes (custom prices) .

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Other Google Analytics alternatives

Mint

Mint has basic information, can be combined with Birdfeeder, allowing you to view analytical data of feed registration forms on your website.

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Gauges

The Gauges Dashboard is based on providing simple services. You have full display and access to features in a single place. The price of this tool ranges from $ 6 to $ 48 per month, but you can start with a trial version.

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ChartBeat

If you are unsure how to interpret analytical data in your website, Chartbeat will help you convert complex data into detailed, simple and understandable information. 30 days is enough time to assess whether this tool is worthwhile, before thinking about paying for further use.

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W3Counter

W3counter is a real-time web statistics tool for bloggers and website owners. Along with W3Counter you can determine which pages are attracting the most visitors and which pages have access to detailed information about your traffic source. The biggest plus is that you are registered for free.

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See more:

1. 3 perfect tools for web analytics statistics
2. The top free tools for SEO people from Google
3. Which websites monitor website traffic you already know?