Millennials use AI the most for entertainment

Millennials use AI the most for entertainment Picture 1

Artificial Intelligence (AI) is causing a "fever" for the Millennial generation (those born from about 1980 to the early 2000s) in the US, and this generation can apply AI not only to increase performance at work. A recent survey shows that Millennials use AI the most in entertainment activities.

Verbit analyzed Morning Consult survey data published in 2024 to illustrate how Millennials are most engaged with emerging AI tools.

According to Morning Consult's poll, Millennials are more active users of AI tools than Gen Z (those born between 1997-2012).

The results show that the proportion of Millennials using AI at work is 20 percentage points higher than the overall survey participants. However, this group also said they are more likely to use this emerging technology for entertainment or creative purposes than for work.

AI today is applied not only in artificial AI chatbots like ChatGPT, but also by humans in algorithms to make recommendations in online music and TV streaming applications, investment services. finance, productivity software like Microsoft Excel, conversation recording tools, and coding aids.

With more than a year of testing since ChatGPT was released and the wave of AI software that followed, the number of Millennials using AI-integrated software to work is almost equivalent to the number of users. These software are for entertainment purposes.

According to analysis from Morning Consult's survey, up to 70% of millennial respondents said they use AI applications for entertainment, creativity or generating ideas.

Next are shopping recommendations with 64%, music recommendations (65%), while 65% of older generation respondents said they use AI to complete work tasks. The proportion of millennials using AI to complete homework is 50%.

Recently, business consulting company Gartner published a report on the future of AI, giving a more optimistic view to reassure workers amid concerns that this technology could replace human roles in some professions.

Gartner's 2024 report predicts that corporate adoption of generative AI in the workplace may stagnate in the coming years as businesses face the reality of the costs required for adequate training. full range of AI models, as well as legal challenges regarding intellectual property./.

Lesley Montoya

Update 09 April 2024