Ordertracker claims that it can reduce by 60% the support of an ecommerce store, by simply answering one of the most asked question ''Where is my order ?'' or the so-called WISMO.
Trust is one of the biggest challenges in e-commerce, even when the prices and products are good, most of the online stores struggle to get their first customers. Integrating a tracking page on the website, suggests that the store is really sending the products, confident about its delivery process and is technically advanced and can be a trustworthy brand.
Returning customers is something that online stores tend to forget by mainly focusing on the acquisition of new customers. And this is definitely a missed opportunity, as someone that bought once, buys more easily the next time, and is likely to suggest your brand to friends and family.
Adding a tracking page might help here, as customers return to your website for the tracking, instead of going to USP's website for example, and this way, get more familiar with your brand.
If you want to find in full information regarding your online purchased goods from now on, there's now only one place that you need to visit. Never stress over an undelivered parcel again, just make sure to have your tracking ID, and you will find all that you need online, if not already provided by your store.