Advanced Protection is not for everyone but only for those who are easily targeted by hackers, such as journalists and government officials . and are willing to sacrifice convenience to be safe.
Currently, if you want to join Advanced Protection Program, you need Chrome because only Chrome supports U2F standard for Security Keys.
In partnership with ESET, Google also wants to expand the malware protection identifier in the browser through the Chrome Cleanup feature.
Chrome Cleanup combines ESET's malware detection engine with Chrome's sandbox technology
'We can now detect and remove unwanted software,' Google said. 'This engine is not the same as normal antivirus software but only removes software that is not compatible with our unwanted software policy'.
You can register for Google Advanced Protection here.http://g.co/advancedprotection