10 things 'hateful' with Google's new interface

TipsMake.com - Google has just released a new design of the search interface. The main difference between this new design and the old version is the appearance of useful links in the left sidebar. Thanks to this sidebar, users can see the search options in different areas such as images, videos, etc. The company also changes some images to make the new interface more eye-catching.

10 things 'hateful' with Google's new interface Picture 1

However, it is difficult to confirm whether Web users really love this new design. Of course, this new interface has a lot of improvements, but in some respects users don't feel familiar with the new interface. This may lead to considerations when using Google services. Here are 10 reasons why users may not like this new interface from Google.

1. New interface is too different

Users of Google's search engines may not like the new design of this service because it is so different from the previous version. The problem is that users may not feel comfortable the first time they use it. Often when improving a design, companies will take steps to avoid shocking users. But Google did not do that. The company puts search options in the left sidebar, changes the look and feel of the site, leaving the search box and results just the same (although some search results are narrower). Many users will find it difficult to first use this new Google search results page.

2. Same as Bing

10 things 'hateful' with Google's new interface Picture 2

Try Bing.com, evaluate this page and then compare it to the new Google search interface, users will notice some similarities. Google's new search interface is surprisingly Bing-like, especially the links to the left of the search results, the top-side search box and the ads on the right. It is entirely possible that such coincidences are random because Google has been testing this design for months. On the other hand, similarity in such design is also a problem. If users really want to use Bing's search engine, they have switched to using Microsoft services. Users choose Google because Google is simple and useful. They do not want Google to resemble other search engines.

3. The sidebar on the left

As mentioned above, the main difference between Google's previous design and the new version is the location of the left sidebar. Over time, users may find this bar quite useful, but at first it seems that the left sidebar doesn't work at all. In previous designs, these options only appear when users want. Now they are available on the user interface, and are easily confused in search results. Adding this sidebar on the left is not the same as Google's style.

4. Do not fix anything without errors

10 things 'hateful' with Google's new interface Picture 3 Customers may wonder why Google is working hard to fix a service that did not contain errors at first. Maybe Google feels they are a bit lagging when compared to Bing, but Google still works quite effectively. Based on market share figures, Google is still very popular. Users do not easily accept that a company changes its product while it still works well. For the first time, Google decided to take risks, and unfortunately it put that risk into its flagship product.

5. Google is not Yahoo

Google is not like Yahoo. When accessing Google, users can go to its homepage, fill in the search information in the search box and press the search button without encountering any problems. But now, users find it no longer as simple as before. They were also distracted by other tools on the left sidebar, and they didn't seem to like it. Complexity is not Google's strong point.

6. Search more complicated

Google is making its search engine more complicated. For example, users can search for Bruce Springsteen on Google and get similar search results with ' Everything '. But if users search for images, blogs or videos, they will have to click on a few parameters to get the desired results. Average web users or new users may feel lost in many options outside the search box.

7. The fear of falling behind

Although new users will not be interested in the battle between Google and Microsoft, for those who are familiar with this war may not like the new look of Google. Although Google will never admit this, this new design seems to be born out of fear of being left behind rather than a need to innovate. Google is a potential company that can offer the best and smartest innovations in the market. But it seems that the company chose to go the opposite way and instead decided to fight Bing by mimicking some of Bing's features. This is a Google self-defense move due to fear that Microsoft's search engine will become a threat. And we often see less self-defense moves from Google.

8. Negative feedback

When a company releases a new design of a famous product, it is entirely possible that this new design received negative feedback. Users are familiar with the look and feel of a product, and when it changes, users will assume that these innovations are not as effective as the old version. This is the case that happened with Facebook. This social network has made design improvements and only a few minutes later a group of users focused on objections. Over time, protests gradually subsided, but it was enough to cause a lot of language. Google will be forced to resolve similar problems with this new design.

9. Search results

Google has pointed out that this search engine aims to bring the best search results to users. Luckily, the company doesn't search results in a mess with its new design. But obviously, the company did not pay attention to the quality of search results. Now, the company plans to make its search service visually appealing to users like the way its competitors are doing. In some respects this is understandable. Google wants to be the leader in every aspect of search and design is also one of those aspects. At the same time, the company has succeeded without the most eye-catching search engine. The last thing the company will probably want to do is now fear about losing search results. But some people think that this has happened.

10. Google may fall into a trap

Google's success may partly be due to the company realizing that it doesn't need to be forced to succeed at all costs. The company wants users to access Google.com and get search results as quickly as possible and takes less time for the server. But when focusing on multiple search options, Google may fall into the 'sticky' trap that many other Web companies are facing. This new Google design seems to make users stay on the server longer and spend more time finding the results they want. This will make its advertising team, not users, feel comfortable.

Simplicity occupies the leading position in the search market. In terms of competitive advantage, Google's new design is going against many aspects of simplicity. That is an unfortunate thing for Google.