Structure of a standard SEO Google website

SEO standard website design is one of the important things that contribute significantly to the ranking of the website in the process of making SEO. A website considered SEO standard must ensure the following factors :

The terms need to know in SEO

1. Using W3C standards when designing websites:

W3C in website design is a system of website evaluation criteria based on standards related to HTML, XHTML, SMIL, MathML, CSS . Application of W3C standards gives you the benefits after setting website design.

- Your website will be more friendly with the Search Engine especially Google.

- Your website is well supported on many web browsers.

- Compatible with all mobile devices.

- Fast loading speed.

2. Use Heading tags:

Heading tags ( from H1-H6 ) are used for the main or subheadings to emphasize the content you need to pay attention to readers and search engines.

3. Create XML sitemap

Sitemap ( site map ) contains links to content pages in the website. It allows users and search engines to understand the structure of the website from which to easily find and access the content they need.

Structure of a standard SEO Google website Picture 1

4. Use Breadcrumb:

Breadcrumb is a collection of hierarchical links that allow users to know which page they are on and from which to search for information within the website. If a website has a complex structure without Breadcrumb, then users are more likely to get into the situation: ' Where are we located inside the website? '

Breadcrumb example: https://ketoanaz.edu.vn/tin-tuc/hoc-ke-toan-o-dau-tot-8.html Look at this link readers can easily imagine themselves viewing the article Where to learn accounting best, belongs to the news section on ketoanaz.edu.vn.

5. Use the font format for header and footer links instead of images. Google and other search engines read and understand text better than reading images.

6. Limit using Frame and Flash inside the website because:

- Flash makes page loading speed slow.

- Google cannot read the content inside Flash.

7. Limiting the use of table tags in html especially table nested tables.

8. Create an automatic feed ( RSS Feed ) to search for natural backlinks when other websites get their news automatically from their website.

9. Allow changing title and description tags for each article, category. This is one of the very common errors with websites today. Failure to configure the title and description when writing articles or creating categories will make it difficult for search engines to understand the topic, the content of the article or the column. For websites using wordpress source code, it can be overcome by installing All In One Seo plugin.

10. Domain Keywords : Choose domain names containing keywords that need Seo and are highly relevant to website content.

11. Use friendly url structure for links and separate each word with a minus sign '-' or underscore '_'.

12. Regularly update content for the website, should maintain regular minimum of 1 week from 2-3 articles. Content should contain images to increase the appeal for readers. Placing attributes like title and alt on images will help SE appreciate the content of your website and related keywords for images.

13. Creating article sharing sections to social networks makes it easy for customers to share the content they find useful on the website.

14. Don't Spam keywords in article content especially spam in title tags and descriptions.

15. Use reasonable and clever anchor text to navigate users to read more articles inside the website.

Samuel Daniel

Update 25 May 2019

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