How To Create A Video Popup To Boost Engagement

Video pop ups offer online viewers an interactive, personalized, and visually appealing way to stay engaged with your site. This article will show you how to create video popup windows that will increase engagement and provide some essential tips for success.

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What Is A Video Popup?

Videos that autoplay in a popup window when clicked can be used to communicate a unique or compelling message and then engage users to promote your website. You can use this technology to promote your brand or interact with your prospects, offering to upsell opportunities.

There are several different video pop-up styles available, including the animated banner video popup and the vertical video popup. There is also an option to pick between various looping options to keep your users engaged throughout the entire time they are watching the video.

Essential Tips To Create A Video Popup To Increase Engagement

There are several best practices associated with using popups, and there are various key points to take into consideration when designing a successful popup. The following tips will help you get most of your video popups.

Choose A Good Video Popup Plugin

The first step toward creating a good video popup is to choose a plugin that works well with your site's design and provides the best experience for your audience. If you want to create high-quality popups, you need a plugin that offers great styling options and the ability to easily modify and customize the output of your videos.

The video popup app you decide to use will greatly determine the effectiveness of your popup. For example, a certain plugin may not be able to reach certain users on some websites. Make sure that you choose a popup plugin that best fits your brand and site content so that your video message will always grab people's attention.

Consider Popup Timing

Timing is a crucial element of any video; the same applies to your video popups. The most effective popups appear when users are most engaged and receptive to your message. Study your website to understand when users are most engaged.

Timing is also important in terms of mobile devices. Users on these devices are more sensitive to additional notifications and content, so it can be harder to grab their attention with a popup video.

The best time to use video popups is during times of high engagement. Certain experiences that promote your brand and offer specific product suggestions are well suited for video popups as people tend to spend more time in them.

You may want to experiment with different timing options to determine the best overall option for your site content. Try thinking about how people will be doing when they first arrive at your site, then think about when you will most likely receive an interaction from them.

Think About Video Popups For Mobile Devices

It is important to consider different types of mobile devices when it comes to your video popup. If you want your popup to function well on other devices, then you should optimize videos for mobile devices. The need for mobile video popups increases as phone screens gets larger. Use a video popup that is well suited for smaller screens and includes responsive ad templates that work seamlessly in various formats.

Mobile video popups are especially effective at grabbing attention from people as they scroll through their news feeds and other open tabs on their devices. The quick action of using a pop-up window gives people an opportunity to interact with your message quickly.

Try Not To Use An Auto-Embed Function

When choosing a video popup plugin, you may have the option to use an auto-embed feature. Be sure you do not opt-in to this feature if you don't want it because it could result in your video popup not working correctly. It can be beneficial to let people decide whether they want to watch your video or not.

You can do this by providing an opportunity for them to click on the play button and watch the video at a time of their choosing. Always remember that you have control over what they see next. If they do not watch your desired content, you can still display other important information relevant to your business.

Use The Lightbox Effect

The last important tip for increasing video popup engagement is to include a lightbox window that takes over the entire screen so that your content is visible through the full width of your browser. This element of the popup window can increase engagement and makes people want to see more of what you have to say by providing value through additional information. The lightbox effect makes it easier for users to interact, as they don't need to leave the video pop-up window.

The Bottom Line

Video popups are a great way to increase engagement with your site. They can be used to promote your brand, or you can use them to upsell prospects with personalized recommendations and product suggestions. Many elements contribute to a video popup's success, and the right plugin can make all the difference in the world.

By choosing a video popup plugin that offers great styling options and easily allows you to adjust video content as needed, you will have no problem creating an interactive experience tailored specifically for your website.

Marvin Fry

Update 05 May 2022