How to Appear on the Front Page of Google

Edited

Write great content. The most effective way to increase rankings with Google is to run a quality website. Hire a professional web designer to design your website if possible (if you can't, at least don't make your website look too outdated). You should also focus on article quality. Google likes long texts with no grammar or spelling errors. This is also what people look for when they read your website's intro: If you fool them, they'll leave immediately, and your website's rankings will drop.

Write your own content. Your rankings will drop if you copy content from other websites or steal other people's content. Whether discovered by others or not, Google bot will evaluate them all. Focus on writing well your own content.

Combine with appropriate images. Google also searches for photos (photo quality also plays a role!). Find and create images that match the content and add to the experience. Do not steal pictures! This may affect your rankings. You can use public creative asset photos or your own!

Use original company photos to show work culture. Post high quality photos on the website.

Use keywords. Use Google Analytics to find the keywords that are most relevant to your business (this process is described in the "Using Google" section). Then you use keywords in the article. Do not abuse keywords, Google will detect and drop your rankings. You can use it several times in an article.

Change the code

Choose a catchy domain name. If possible, use the main keyword in your website's domain name. To boost your rankings, you can use a country top-level domain (TLD, like .vn) if you have a local business. You will be prioritized for regional searches, but affected for foreign searches. If it's just a local business then this shouldn't be a problem. At the very least, don't replace letters with numbers (and other 90s tips) and avoid using subdomains.

This also applies to subpages. Use valid URLs and show website content. Give the page a specific name so that search engines and users know what the page is about instead of using the generic name "page1". You can name the wedding dress rental site as wedding.

Keywords in subdomains also work fine. For example, if your website has a section dedicated to sales, you should use the address "weddings and sales".

Use descriptive content. Website code allows you to add invisible descriptions to images and pages. Use this code to insert at least one keyword. This way can improve the ranking of the website. If you don't know how to use html code, let a designer help you.

Use title. The title is another part where you can use the website code to insert text. Use this code to insert keywords. This way can improve website ranking. If you don't know how to use html code, let a designer help you.

Join the community

Create quality backlinks (website links). A backlink is when another website, usually a website with more traffic than your own, links to your website. Find a website similar to yours and see if they're willing to cross-promote between the two. You can contact related blogs and request an introductory post or exchange website links.

Remember that you want quality backlinks. Google can tell the difference. Do not spam the comment section to create backlinks for yourself. Your rankings will drop because of this behavior.

Join social networks. The number of likes and shares on social media today has more influence on Google than ever before, especially on topics of recent interest. That means you should create social media accounts and build a following, who like and share your website with your friends. Remember: you shouldn't spam!

Continue to interact with your customers online so they feel valued. Try to respond to customer reviews because they appreciate it. Retweet and repost with positive feedback.

Active in online communities. Update website regularly. Google prioritizes websites that are regularly maintained and updated. That is, if you have neglected your website since 2005, you are in big trouble. Find ways to keep your website up to date: post new news, new articles every few months, post photos from events, etc.

Adjust your website to match the latest trends. Use free online tools to update your website regularly.

Use Google

Learn to use keywords. Keywords are Google's most powerful tool for users' websites. This is a tool you can find on Google's AdSense website. You can learn and research people's search trends for free. For example, if you own a winery, look for the term wine (add a filter if needed). Click on the Keyword ideas tab and you'll see how people search for your term, how competitive it is, and suggested alternative keywords that are also searched for frequently. Find the most popular keywords and use!

Learn to use Trends. Google Trends will show you recent topics of interest. Smart website owners can predict search trends and find ways to respond to them.

Add the physical location of your business to Google maps if possible. A business listed on Google Maps will show up first when a user enters a locally relevant search term. The process of adding a business is very simple, you just need to log in to your Google account and fill out the online form.

Marvin Fry

Update 23 March 2022